Toy brand LOL Surprise to innovate family entertainment with Live Hologram Tour of the US

Published on: 18th June 2021

A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand.

LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag in the first family spectacular with original music, dancers, a DJ, and never before seen live holograms. The first leg of the US-wide, 44-city tour will kick off on September 30th in California.

The tour will travel coast to coast, hitting Chicago, Atlanta, Detroit, Las Angeles and more.

L.O.L. Surprise! is a toy brand that has fast become known for its innovation and mission to engage audiences in play and family experiences. The new tour will now use ‘groundbreaking hologram technology’ to bring the popular characters to life through singing, dancing and interaction with live audiences.

CEO of MGA Isaac Larian, said: “We love all of our L.O.L. Surprise! fans and this experience will surprise and amaze fans from ages three to 99. A must see, can’t miss moment. A Superbowl meets the Grammys event for kids and families of all ages.”

Jonathan Shank, LOL Surprise Live tour producer at Terrapin Station, said: “We are excited to be the first family touring show to use this groundbreaking live hologram technology. Fans attending the show are going to dance, sing and experience a show in a way they never have before.”

The live concert will feature songs from the forthcoming L.O.L. Surprise! album (Magic Star/Sony), including the first release “I’m a Queen,” along with classic hits like “Calling All B.B.’s” and “Remix.”.

A toy and children’s entertainment industry phenomenon, L.O.L. Surprise! became a hit since launching in 2016. With over 15 billion YouTube views, L.O.L. Surprise!  is one of the best-loved brands in the world with celebrity fans including Kim Kardashian, Cardi B, Ciara and many others.


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