NEWS

Toonz Media Group partners with Leadbelly Productions for Creepy Candy

Published on: 30th June 2022

Global kids and family entertainment major Toonz Media Group is partnering with Leadbelly Productions to co-produce a brand-new animation property: Creepy Candy.

Developed by multi-award-winning creator and founding president of Leadbelly Productions Alan Jude Summa, Creepy Candy is targeted at children aged 4-11. Season one of the 2D animation show will include 26 x 3-minute episodes and is slated to launch in October 2022. The project’s first phase will also include a 30-minute Halloween special episode to be released in October 2023.

Creepy Candy is a unique property that offers us immense opportunities to explore beyond series development,” says Toonz Media Group CEO P. Jayakumar. “Our idea is to develop this property into a 360-degree brand that includes digital media shorts, mini-movies, consumer products, and other L&M avenues.”

Licensing veteran and CEO of NXT GEN Brand Marketing, Debi Rosenfeld, will work with Toonz on building the brand in the consumer products market.

“We are excited about our partnership with Toonz Media Group, to bring the Creepy Candy story and characters to life in a new animated series and Halloween special,” says Alan Summa. “For years this space has been content with the usual traditional holiday programmes. Creepy Candy is bringing something new and fresh to captivate the imaginations of children and adults alike. We’re bringing the fun and excitement of Halloween all year round! The special is scheduled to air in October 2023 and promises to be a new classic for this popular time of year.”

Debi Rosenfeld adds: “I am thrilled to be working with the Toonz Media Group and the Leadbelly Productions team to partner on the consumer products programme. We will be supporting the team by building a robust merchandising and licensing portfolio with key manufacturers and promotional partners. The Creepy Candy animation series and Halloween special will be packed full of fun, with its spooky candy characters and their creep-elicious adventures, and is sure to delight and captivate young fans around the globe.”

Creepy Candy is the tale of a bag of candy accidently left behind in a spooky old library. On Halloween night the candies mysteriously come to life and are joined by host spirit, Ty Poe, who haunts the old library. The result is a creepily comedic adventure with the candies frantically trying to avoid being eaten by the delightfully wicked librarian, Miss Page Turner.

The show will be distributed worldwide to television and OTT partners by Toonz Entertainment, the distribution wing of Toonz Media Group. Toonz will also leverage its digital ecosystem, social media and existing partnerships with AVOD platforms to build the Creepy Candy brand.

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