NEWS

Tonies announces Warner Bros. and DC ranges for summer

Published on: 26th May 2023

Tonies has announced a new partnership with Warner Bros. Discovery Global Consumer Products to provide a series of superheroes from the DC Universe for its award-winning Toniebox.

Tonies Batman DC

Tonies is the innovative and award-winning audio system for children aged three and up. Consisting of the Toniebox and the matching Tonies audio figurines, the system makes audio content touchable and enables a completely new kind of listening experience: “audio play”.

Markus Langer, chief content officer at Tonies, said: “We could not be more excited that DC is now joining the Tonies family. Beloved characters such as Batman and Wonder Woman will be available as Tonies figurines soon. This is a fantastic enrichment to our portfolio. I cannot wait for all the little ones around the world to listen to these great stories.”

The deal covers all rights for Tonies’ main markets. The start of the new partnership will feature a Batman figurine, which will be released for Tonieboxes in June 2023 in the US and UK. In the DACH region, the first figurines will not appear until 2024. The age recommendation for the majority of the DC-Tonies will be four years and up.

Philippe Roucoule, vice president EMEA Category & Retail Business Development at Warner Bros. Discovery Global Consumer Products, adds: “We are delighted to bring DC Super Heroes to kids around the world via Tonies. It is a new way for many children to discover our characters and their fantastic stories. For some children, it might be their first contact ever with our DC universe, and we are thrilled to make new fans among the little ones.”

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