Toekenz app to launch child-friendly Baby Shark digital collectibles

Published on: 2nd December 2022

A partnership has been forged between Toekenz and Pinkfong for the Baby Shark brand to include digital collectibles and a game.

Toekenz Collectibles has announced a new partnership with The Pinkfong Company, the global entertainment company behind Baby Shark, to launch a Baby Shark digital collection and blockchain-based game on the family-focused digital collectibles application Toekenz. The announcement comes on the heels of Toekenz Collectibles announcing licensing partnerships with Mattel and Boat Rocker.

Within the Toekenz app, children can customise, play with and collect a piece of the Baby Shark characters, while learning about new technology in a digital environment where child-safety is priority. Parents and guardians can also learn about the trading economy of digital collectibles alongside their little ones, all within a kid-safe environment.

As part of this partnership and innovative approach, Toekenz will introduce a programme in which users can share a free Baby Shark digital collectible with friends or the Toekenz DAO, a kid’s choice community within Toekenz where children can exercise democratic decision making.

“Baby Shark is the perfect brand for Toekenz’s launch and genesis drop,” said Iris Ichishita, co-founder and CEO of Toekenz Collectibles. “With the most-viewed video of all time on YouTube, an incredible franchise and a spirit of innovation, Baby Shark is perfect for families that are eager to engage in new ways of interacting with a favourite brand.”

Bin Jeong, chief executive officer of Pinkfong USA, said: “We are pleased to be able to work together with Toekenz to share this experience with families. Parents and children together will have a blast customizing their Baby Shark avatars and learning about trading digital assets, while playing original games.”

Co-founded by digital content creative Iris Ichishita and cryptocurrency industry expert James Runnels, the Toekenz technology company designs and develops on-chain branded experiences for kids and families. Toekenz is the first family-focused and kid-safe NFT platform, built for end-to-end parental control that will feature user-friendly games and a marketplace designed to prepare the next generation of digital citizens for Web3.

James Runnels, co-founder and chairman of Toekenz Collectibles and CEO of Digital Prime Technologies added: “The team has built the most robust NFT experience out there. I am impressed by the programme that Bin and Iris have put together for Baby Shark, which is truly unique. We look forward to adding to this project’s roadmap and delighting fans.”

The Toekenz application with Play-to-Collect games, an intergenerational DAO and metaverse marketplace, is currently in beta testing and will be available to the public in Q1 2023 via the Apple and Google app stores.

For additional information, visit

Pinkfong also announced the release of Baby Shark: Collection No. 2 NFTs earlier this year on digital collectibles marketplace MakersPlace.


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