TIME celebrates International Day of the Girl by teaming with LEGO and Mattel’s Barbie

Published on: 11th October 2021

To mark today’s International Day of the Girl, TIME magazine has collaborated with two of the world’s most iconic toy brands, on LEGO-based art and episodes of Barbie You Can Be Anything.

Red Border by TIME (TIME’s branded content studio) partnered with LEGO to highlight inspirational girls and young women who are doing amazing things in the world. As part of the partnership, TIME covers were chosen featuring inspirational young women, and effectively ‘LEGOised’.

The chosen covers feature Gitanjali Rao, 15, who is TIME’s first-ever Kid of the Year; Amanda Gorman (pictured above), a champion of the Black experience who, at 23, is the youngest inaugural poet in US history, and Brit Bennett, a best-selling novelist who creates spellbinding stories about kinship and bonds.

In addition, TIME for Kids has partnered with Mattel’s Barbie on two episodes of Barbie You Can Be Anything, an “inspiring digital series for parents and kids featuring conversations with female role models, fun activities, and exciting performances”.

This series is returning following the debut of four episodes in the spring around International Women’s Day and will feature TIME’s Kid Reporters in episodes 5 and 6. Episode 5 (with Kid Reporter Tabitha Kho) will go live on Saturday 16 October and Episode 6 (with Kid Reporters Lauryn Chew, Gabri Blankson and Via Ryerson) will go live on Saturday 23 October.






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