NEWS

TikTok and Walmart debut new livestream shopping service ‘shortening distance from inspiration to purchase’

Published on: 22nd December 2020

The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with.

The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session that enabled customers to shop for Walmart fashion items featured by ten TikTok creators, without having to leave the app.

The event marked the first time that TikTok has hosted a shoppable livestream in the US, reports the Retail Gazette. Now finished, customers can still head to Walmart’s TikTok page to shop the featured items. The event allowed app-users to tap on items worn by influencers in order to add them to their shopping carts.

“We’ve shortened the distance from inspiration to purchase by making it shoppable,” Walmart chief marketing officer William White said via a blog post on the retailer’s website.

“The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. This makes it easy to add the item to their cart and check out, all while doing what they love – enjoying fun content from their favourite creators.

“We’re excited to engage with TikTok on this new experience and learn what’s possible for shopping on a platform that brings its community so much joy. We can’t wait to see what we learn. And we can’t wait to see what you like, comment on, share – and shop – from the show,” White added.

RECENT ARTICLES

The March issue of Toy World is out now

Hunter Price partners with Universal for new Gabby’s Dollhouse range

Mattel partners with Rollic to launch new Barbie mobile game

The Paddington Bear Experience to open in May

Thermos launches Disney character Funtainers

Thomas & Friends: All Engines Go returns for new Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente

Poppy Playtime universe expands with Roblox game

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago