The University of Cambridge appoints Plus Licens AB as European licensing agency

Published on: 25th February 2021

The University of Cambridge has appointed Plus Licens AB as its new European licensing agent as part of the establishment’s plans to build its licensing programme outside of the UK.

Founded in 1209, the University of Cambridge is the fourth-oldest university in the world with alumni including 110 Nobel Prize Laureates, 47 Heads of State and 190 Olympic Medalists.

Rich in history, the University’s famous Colleges and University buildings attract visitors from all over the world, while its museums and collections hold treasures that offer an exciting insight into some of the scholarly activities, both past and present, of the University’s academics and students.

With alumni that include Newton, Keynes, Hawking and Darwin, Cambridge has always been and continues to be a place of where curious minds make great discoveries including gravity, DNA and evolution to name a few.

Len Dunne, CEO, Fitzwilliam Museum Enterprises, said: “FME Ltd manages both the University trademark programme and the commercial rights of the rich collections of its museums.

“In the UK, FME Ltd has retail, online (, wholesale and licensing divisions and, with the support of Plus Licens, it would like to give the opportunity to the rest of the European based licensees and consumers to enjoy a unique Cambridge experience. It is proud to be working with Plus Licens, its very first licensing agent for the territory.”

Eva Brännström, executive vice president, Plus Licens AB, added: “We are extremely proud and happy to have been appointed the pan-European agent by University of Cambridge. The University and the great museums represent everything that the world needs now more than ever: education, history, art and science.

“Plus Licens is committed to long term relationships and we now look forward to start a brand program based on the good values and fantastic art programs available from The University of Cambridge.”


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