As the dates were confirmed, The Toy Association added that the New York Toy Fair will remain at the Javits Centre, its home for many years.
Earlier this year, The Toy Association announced that it would be moving the New York Toy Fair from its traditional February date to a new timeslot in the autumn.
Yesterday, it was confirmed that the show will take place from 30th September – 3rd October, 2023.
Speaking of the decision to move the show, back in February this year, Toy Association president Steve Pasierb commented: “The board has decided Toy Fair is moving to the fall, which meets the prime timing of an evolved and swiftly evolving toy industry. Fall can deliver a powerful pre-holiday opportunity for companies to make product news that matters, something that can’t happen in February. Fall in NY is particularly appealing to allied industries, including licensing, entertainment and studios not currently part of Toy Fair, but important to the business of toys and now intrigued by potentially joining in.”
Assuming the dates of the LA Toy event remain similar to this year, it would appear that the New York show will start around one week after the LA event finishes.
“Retail buyers tell us they want to do their LA run, hold those key appointments, and depart — not have a Toy Fair elsewhere in LA too,” added Steve. “In fact, there was little board or major retailer support for anywhere other than NY. The board and Trade Show Committee are fully aware and accept some LA-based companies will take a different position in a fall Toy Fair, or use it for other purposes.”
The timing of the event also has ramifications here in the UK: Brand Licensing Europe, the leading licensing show for the European market, has taken the decision to move its dates back 24 hours to avoid overlapping with the New York Toy Fair. As a result, BLE 2023 will take place from 4th-6th October.
More information will be available at www.toyfairny.com in due course.