The apparel specialist has signed with Snowman Enterprises and Penguin UK to develop adult night wear and underwear.

The Snowman and The Snowdog apparel on the way courtesy of Poeticgem

Poeticgem is gearing up to develop a new adult nightwear and underwear range based on the popular brand, The Snowman and The Snowdog.

A sequel to the 1982 Christmas classic animation, The Snowman, The Snowman and The Snowdog premiered on Channel 4 in 2012, pulling in over ten million viewers in total.

The animated featured from Lupus Films uses the same traditional techniques as used in the original film, 30 years previous ‘in a bid to convey the same nostalgia of the classic.’

Poeticgem will now work alongside children’s book publisher, Penguin in order to replicate the animation’s classic look in its new apparel range.

“We are delighted to be working with Poeticgem and are tremendously excited to see how the spirit and essence of these well-loved characters are captured through product design which is sure to stand out at retail,” said Susan Bolsover, head of licensing and consumer products at Snowman Enterprises and Penguin UK.

Elliot Matthews of Poeticgem, added: “The Snowman and The Snowdog is a beautiful piece of work that has enchanted millions of people, so we are confident of a vey strong sales performance when this range hit the shelves.”

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