NEWS

The RHS endorses new range from Original Muck Boot Company as it targets the 18 to 35 year old market

Published on: 26th April 2021

The Royal Horticultural Society has thrown its weight behind a new range of footwear from the premium boots maker and long-standing RHS partner, The Original Muck Boot Company.

The new RHS-endorsed range, called Outscape, is a new concept in footwear that offers a modern look with the performance of a trainer, but with the waterproof and durable protection found in all Muck ranges.

Available in two different heights – ankle boots and low shoes – for all genders, Outscape shoes and short boots are billed as ‘ideal for active outdoor work and exploration.’ The range features a Dual Density footbed, as well as a ‘shovel-ready nylon shank for under-foot stability when using garden tools.’

The target market for the range is 18 to 35 year old aspirational, motivated men and women who love animals, travel, and the land. However, the appeal of the shoes and boots is expected to extend to anyone who appreciates durable, comfortable outdoor footwear.

The Original Muck Boot Company was formed in 1999 to provide 100 per cent waterproof boots and footwear that withstand the muckiest situations in every season. Its ranges include a wide selection of multi-purpose gardening boots and shoes endorsed by the RHS since 2016.

Eleanor Cornwell, EMEA marketing lead, The Original Muck Boot Company, said: “Performance and versatility are key when on-the-go and we believe our Outscape ranges perfectly meet the needs of many gardeners and walkers for a waterproof boot with the comfort of a lightweight trainer. We’re delighted that the RHS agrees with us and thrilled to have the endorsement of Britain’s favourite gardening charity.”

Shereen Llewellin, licensing executive, RHS, added: “There are many makers of outdoor footwear but few that meet the exacting standards demanded by RHS supporters for gardening, dog walking and rambling that have become especially popular in the past year.

“The Original Muck Boot Company understands this market better than almost anyone – and we are delighted to endorse the comfortable and durable Outscape range.”

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey