Brand licensing specialist The Point.1888 has secured seven new licensees for publishing brand Percy The Park Keeper.
Created by Nick Butterworth, the popular heritage publishing property has expanded its licensing programme due to the continued popularity of the brand among families. With many of the books’ original readers now having children or grandchildren themselves, they are now looking to share their favourite stories with the next generation. This has allowed the brand to see continued growth and enabled it to bring new partners to the licensing programme.
The new licensees are:
Poetic Brands – Kids’ and baby apparel
William Lamb – Footwear and accessories
Robert Frederick – Stationery, art and crafts, garden
Tonies – Electric audio book box
Anthem – Colouring books
Museums & Galleries – Greetings cards
Portico – Calendars
These agreements represent a huge step forward for Nick Butterworth’s brand licensing programme with The Point.1888, as it aims to bring his portfolio of literary properties to life through consumer products and events.
New partners will start rolling out their products this year, and are the perfect follow-on from the recent success of a nationwide partnership with The National Trust for a family winter trail over the Christmas period.
As well as Percy the Park Keeper, the portfolio includes the hugely popular children’s books My Dad is Brilliant, My Mum is Fantastic, My Grandma is Wonderful, My Grandpa is Amazing, and the Altogether Now series. Nick has sold over 20 million books in more than 35 languages, with Percy the Park Keeper selling more than nine million copies with long-term publisher HarperCollins. HarperCollins’ publishing programme for Percy The Park Keeper will continue to grow in 2022 & 2023.
Olivia Wiggett, Commercial Manager for The Point.1888, said: “We’re delighted to welcome all our new licensees to the Percy The Park Keeper programme. It’s such an exciting time for the brand to celebrate the quality storytelling and genuine emotion and warmth that never gets old. We can’t wait to keep growing the programme alongside Nick and Ben Butterworth [Nick’s son] and our wonderful licensees.”
Ben Butterworth added: “It is great to see the love for Percy amongst people of all ages confirmed in the growth of the licensing platform. We are delighted to be working with such good commercial partners. The Point.1888 continues to do an excellent job in expanding Percy’s licensing programme and we are very excited by what 2022 and 2023 have in store for Percy and his animal friends.”