The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland.
The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it all to the frozen aisle for the first time in the company’s history. The range will launch exclusively in Iceland stores across the UK from April 20th.
The line-up will be completed with Flump Ice Cream Lollies, and Dip Dab Ice Lollies with a Sachet of Sherbet.
All items in the range – apart from the Wham share size tub – will be sold as multipacks of four or six and the Dip Dab range will include a sachet of sherbet for dipping.
“We always knew that the Barratt brands would be hugely popular among manufacturers and retailers alike but this partnership between Barratt, Icefresh Foods and Iceland is a match made in heaven,” said Bethan Garton, commercial director, The Point.1888.
“We’ve worked with Icefresh for years and have enjoyed great success on every program but the work its team has put into the product development and flavour profile matching for Barratt has been like nothing else we have seen before. It’s also throwing its full support behind the brand with the product launch and we’re so excited that the range is now ready for the nation to enjoy.”