The Point.1888 has signed Playology International as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for The Raccoons.
Playology is charged with delivering a licensing programme that will capitalise on the recent resurgence that the TV series has seen, with fans eager for more access and products from the much-loved Canadian show.
This will support The Raccoons’ return to TV after the announcement that the series is being remastered prior to being released on DVD and Blu-Ray, as well as streaming services.
Created in 1985, the animated television series follows the day-to-day life of raccoons Bert, Melissa and Ralph, their friend Cedric Sneer the aardvark and his dad, Cyril Sneer, and their adventures in the Evergreen Forest. For two decades, it engaged the imaginations of families in 180 countries all over the world.
Olivia Wiggett, Associate Commercial Manager at The Point.1888, says: “Many of our team go way back with Playology’s co-founder Jacqueline Vong, and we’re thrilled to finally have the chance to work with her. Playology has a fantastic reputation, and its brand portfolio compliments The Raccoons perfectly. We are certain they will be an amazing partner for the brand in its home country, Canada.”
Jacqueline Vong, Co-founder of Playology, adds: “Growing up in Canada with The Raccoons as a staple on TV and having the opportunity to work on the brand now is a full-circle moment. We can’t wait to introduce The Raccoons to a new generation and their fans again!”