NEWS

The Peter Rabbit Easter Adventure heads to Covent Garden

Published on: 23rd February 2023

With a mixture of live performance and puppetry, Histrionic Productions has created the immersive Peter Rabbit experience in partnership with Penguin Ventures.

Penguin Ventures together with Histrionic Productions has announced The Peter Rabbit Easter Adventure in the heart of London’s iconic Covent Garden Piazza this Easter, from 21st March to 16th April. Through a captivating mix of live performance and puppetry, visitors will be transported back to a Covent Garden of old, teeming with fresh flowers, fruit and vegetables as Beatrix Potter heads out on a mission to rescue Jemima Puddle-Duck from the clutches of Mr. McGregor.

During this brand-new, 50-minute, interactive outdoor adventure, families will experience Peter Rabbit’s adventures in person as they accompany Beatrix Potter to search for secret notes, maps, and other clues and meet Peter, Benjamin Bunny, Mrs. Tiggy-Winkle and a few surprise encounters along the way. Tickets go on sale on Monday 27th February at midday here.

“After a hugely successful inaugural outing at Blenheim Palace last summer for The Peter Rabbit Garden Adventure, Histrionic Productions is delighted to be staging The Peter Rabbit Easter Adventure at Covent Garden this Easter holiday,” said Adam McKenzie Wylie, founder, Histrionic Productions.

“The combination of Peter Rabbit, the inspirational surroundings of London’s original fruit & veg market and Eastertime is perfect theatrical alchemy for an all-new, urban, family immersive experience for 2023, and we are delighted to once again be working with our friends at Penguin Ventures to bring this family-favourite to life in the heart of old London.”

Thomas Merrington, creative director Penguin Ventures, said: “Experiential is an important part of our licensing business at Penguin Ventures, enabling us to bring our classic brands to family audiences in fresh and exciting new ways. So I’m thrilled that our partnership with Histrionic Productions has evolved to bring The World of Peter Rabbit to central London this Easter. I cannot wait to see how audiences will respond to stepping back in time with Peter Rabbit and his friends, brought to life for a new generation this spring.”

Alongside the experience, The Easter Adventure Shop will open in Covent Garden’s iconic Market Building on 5th March. The new store will offer Peter Rabbit merchandise; a café to relax and refuel, serving a range of delicious refreshments and drinks; as well as an activity area featuring a programme of Easter activities for all of the family.

Included in the ticket will be an Activity Burrow for creative crafting for all ages, including letter writing to Beatrix Potter, and a reading corner. Additional activities include Mr. McGregor’s Obstacle Course, for children to test their driving skills in a mini Rover, and families will have the opportunity to have a souvenir photograph taken with Peter Rabbit on Mr. McGregor’s tractor.

For more information, visit www.PeterRabbitEasterAdventure.com.

RECENT ARTICLES

Hasbro to celebrate Star Wars Day with new products

Bing extends partnership with NSPCC for Childhood Day Mile

Licensing International partners with Ethical Supply Chain Program

PMI Kids World secures collectibles deal for Fuggler

Rubies reveals new Young Jedi Adventures costume collection

Screenings of The Garfield Movie to be held for MediCinema

Licensing Expo opening keynote to explore future of gaming

Panini launches England 2024 Tournament Sticker Collection

Random House Garfield book series launches

Wow! Stuff confirms release of Real FX Disney Stitch