Shortlist announced for Product, Retail and Marketing Communication acccolades.

The Licensing Awards: The finalists revealed

Finalists for The Licensing Awards 2013 have now been revealed in the Product, Retail and Marketing Communication Awards.

The finalists for the Property Awards categories will be announced in the first week of August.

The winners will be revealed at The Licensing Awards event on Tuesday September 10th – in The Great Room at London’s Grosvenor House Hotel.

Read on to find out which companies and products made the shortlist:

The Product Awards Finalists

Approaching 5,000 licensed products were entered into the Product Awards this year. The Judging Panel comprised almost 100 top retail buyers including those from Toys R Us, Tesco, M&S, Sainsbury’s, Next,, The Entertainer, Argos, Boots, HMV, Primark, Joy, Bhs, M&Co, Claires, Debenhams, Amazon, Asda, Shop Direct, National Trust, Kitbag, Waterstones and Next.

Best Licensed Toys or Games Range

Dinosaur Train Interactive Toys from Tomy
Doc McStuffins Toy Range from Flair
Hello Kitty role play toy range from HTI
Moshi Monsters Toy Range from Vivid
Peppa Pig Toy Range from Character Options
Teenage Mutant Ninja Turtles Range from Flair

Best Licensed Dress-Up or Partyware Range

Angry Bird Dress-Up from Smiffy’s
Disney Princess Dress-Up from Rubies Masquerade
Disney Monsters Inc for Tesco By Christy’s
The Gruffalo Dress-Up for TU at Sainsbury’s from VMC
Marvel Superheroes Dress-Up for George at Asda by Christy’s
Superman Man of Steel Dress-Up from Rubies Masquerade

Best Licensed Pre-school Apparel Range (0-5 years)

The Gruffalo Range for M&S from Watermelon
Guess How Much I Love You Babywear Range for TU at Sainsbury’s from Denicci
The Muppets Infant Range from George at Asda
Peppa Pig Toddler Boys George Pig Range for TU at Sainsbury’s from Blues
Superman Apparel from Fabric Flavours
The Very Hungry Caterpillar Range for Tesco from Brecrest

Best Licensed Children’s Apparel Range (5-16 years)

Angry Birds Apparel for Next from Fashion UK
Hello Kitty Liberty Art Fabrics Collection from Barbour
Justice League Range for M&S from Watermelon
Me to You Nightwear for BHS from Aykroyds
Minnie Mouse Footwear from William Lamb
Moshi Monsters Girls Collection for TU at Sainsbury’s from Smith & Brooks

Best Licensed Adult Apparel Range

Batman 66 Intimates Range from Diesel
Daddy Pig Range for George from Blues Clothing
Disney Novelty Onesies Collection from George at Asda
MTV Range from Knitmania
Sesame Street Cookie Viva Las Vegas Collection from Global Licensing
Star Wars Robes from Groovy UK

Best Written, Listening or Learning Range

The Great British Bake Off Books from Random House
Hello Kitty Dictionaries from HarperCollins
Mike the Knight Alphabet Book and Laptop from InspirationWorks
Peppa Pig Make and Bake Partworks by Hachette Partworks
Skylander Giants Range from Penguin
Tree Fu Tom Book Range from Random House

Best Licensed Paper Products or Stationery Range

Emma Bridgewater Black Toast Collection from Blueprint
Hello Kitty Classic Greeting Card Range from Gemma
Keith Lemon Greeting Cards and Calendar Range from Danilo
One Direction Cut Outs and Masks Collection from Mask-arade
Robinsons Fruit Shoot Smencils from Learning Resources
Ted Baker Women’s Stationery Collection from Wild & Wolf

Best Licensed Giftware Range

Coronation Street Shopper Bags from Enesco
The Great British Bake Off Gift Range from Peter Black for M&S
The Gruffalo’s Child Giftware from Wild & Wolf
Marvel Retro Comics Luggage and Bags from BB Designs
Mickey Mouse Satchel Range from The Cambridge Satchel Company
Minnie Mouse Christmas Toiletries & Cosmetics Gift Range for Boots from H&A

Best Licensed Home Décor, Tableware or Housewares Range

DC Comics Posters/Wall Art from Pyramid International
Emma Bridgewater Black Toast Storage Wear from Elite Giftboxes
Fireman Sam Melamine Range from Zak
The Great British Bake Off Housewares from Ethos
The Gruffalo Bedroom Furniture Set from World’s Apart
Jamie Oliver for Tefal Professional Series from Groupe SEB

Best Licensed Food or Drink Range

Cornetto Confectionery from Kinnerton
J2O Confectionery Range from Honeycomb Project Management
Oreo Ice Cream Range from Fredericks Dairies
Mickey Mouse Fresh Produce Range from Fun Fruits
Pizza Express Collection from Kimm and Miller
Star Wars Ice-lollies from Icefresh Foods

Best Licensed Brand Range

Goodyear Footwear from GRS Footwear
Heinz Tomato Ketchup Gift Collection from Beams International
Mini Toys from Golden Bear
National Trust Bird Food Range from Ecological Partnership
Tango Shower Gels from 151 Products
Wall’s Gifts and Accessories Range from Half Moon Bay

The Innovation Award

Cinderella Limited Edition Glass Slippers for Harrods from Newmans Footwear
Doctor Who Sound And Light Flip-Top Tardis from Underground Toys
Monsters University Sulley Mask from Spinmaster
Moshi Monsters Ruckjack from Miioon
Spiderman Airwalker from Amscan International
Star Wars RC Jumbo Inflatable R2-D2 from Bladez Toyz

Best Licensed Marketing Communication Campaign Award

A highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2013 Award to arrive at an impressive finalists line-up for this award category, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

London 2012 Olympic Games Cadbury Unwrap Gold
Moshi Monsters Frubes Campaign
Rick Genest x Rocawear SS13
Timmy Time Seaside Campaign
Walllace & Gromit and The National Trust for a Summer of Celebration
Betty Boop Lancome Star Eyes Campaign

The Retailer Award Finalists

The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.

Best Retailer of Pre-school Licensed Products (0-5 years)

Asda (includes George@Asda)
Sainsbury’s (includes TU Clothing)

Best Retailer of Kids Licensed Products (5-16 years)

Asda (includes George@Asda)
The Entertainer

Best Retailer of Licensed Adult Products

John Lewis
Sports Direct

The Radar Award

This is a new award. Nominees could be any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.

Party Delights
Urban Outfitters

Top Retailer Award

The winners of the other categories are contenders for this award. As such, no finalists are announced until The Licensing Awards event.

You can now follow The Licensing Awards on Facebook and Twitter, become a fan and keep up with news as it happens.

Tickets are also now on sale for The Licensing Awards. Over 1,300 retailers, licensees, licensees and industry suppliers will attend the event, with hundreds of tickets already bought. Contact Createvents on 01252 781178 or email

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About Rachael Simpson-Jones

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