The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags.

Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a new communication platform in 2019 under the tagline, it’s better to laugh, building on its almost 100 year history in the public space.

Under its new partnership with Olympia Le-Tan, The Laughing Cow’s globally recognised emblem will now adorn a exclusive new handbag design, called dizzie La vache qui rit.

The new launch combines the iconic round shape and design of The Laughing Cow round cheese box, with the unique Olympia le-Tan touch, in a blue canard hand-embroidered silk thread.

The exclusive design comes with a price tag of around €740.