The Koyo Store partners with Toei Animation to launch Dragon Ball Z and Dragon Ball Super collectables

Published on: 13th May 2021

The entertainment merchandise specialist, The Koyo Store has secured the EMEA rights to create a range of officially licensed collectables based on the popular Dragon Ball Z and Dragon Ball Super anime TV series.

Through its partnership with Toei Animation Europe, the Lancashire-based Koyo Store will launch an initial product line-up this May encompassing collectables based on popular characters and imagery from both series, including a Character Pin Badge Collection featuring Buu, Goku, Master Roshi, Piccolo, Trunks, Krillin, and more.

 Widely regarded as the series that made anime popular in the West, the Dragon Ball Z TV show was created by Toei Animation and first aired in 1989. Its popularity saw the franchise spawn movies, TV specials, soundtracks, video games and countless other items of merchandise.

 It’s sequel, Dragon Ball Super, followed the adventures of key protagonist Goku during the ten-year timeskip’ after the defeat of Majin Buu. Toei recently announced that a new Dragon Ball Super film was in development with a planned release for 2022.

 With Dragon Ball Z and Dragon Ball Super still huge favourites with pop culture fans, The Koyo Store is lining up a range of pin badges to celebrate these iconic brands. Available in-store and online from this month, the range will include a Goku & Vegeta Pin Badge Set, an Icon Pin Badge Set – including symbols for Kame, Majin, Capsule Corp, Red Ribbon, Radar and Dragon Ball, a Dragon Ball Z Symbol Pin, Dragon Ball Super Symbol Pin, Master Roshi Pin, Goku Pin, Vegeta Pin, Gohan Pin, and Trunks Pin.

 The collectables will be priced from £6.99 and will also be available for fans to buy direct at

Toei Animation is the latest major IP owner to join The Koyo Stores burgeoning collectables line-up, which also includes partnerships with Ubisoft, (Rainbow Six Siege), PUBG, Games Workshop (Warhammer 40,000), Capcom (Street Fighter) and HBO (Game of Thrones)

“Were delighted to be able to tell Dragon Ball Z and Dragon Ball Super fans that we can Summon You Forth’ to collect this range of officially-licensed pin badges,” said Lee Townsend, founder and CEO of The Koyo Store.

Dragon Ball Z and Dragon Ball Super remain among the most popular anime franchises across the world, so were honoured to be collaborating with Toei Animation to bring this range of collectibles to Dragon Ball enthusiasts.”

 The Koyo Stores high-quality pin badges, coins and other unique merchandise have proved a hit among games, Esports and TV and film fans who are looking for great collectibles and the opportunity to claim bragging rights within their peer groups.


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