The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

Published on: 4th June 2021

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’

Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 years of experience in the field, but a client list that includes the likes of Nickelodeon, Disney, and Mars.

Meanwhile, The Insights Family has established itself as a global front runner in kids, parents, and family research, by providing real-time data to clients such as Amazon, BBC, Mattel, and Warner Bros.

Through the forging of a new partnership, the pair aim to ‘create unrivalled opportunities for kids’ research and insight,’ with solutions that will ‘drive significant value for clients; insightful data, cost reduction, fast turnaround, and elimination of the pain-points associated with traditional qualitative research.’

Nick Richardson, founder and CEO of The Insights Family, said: “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space.

“Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.

Stav Vaisman, CEO of InspiredConsumer, said: “We have spent the last 20 years building and nurturing relationships that sustained our firm, while also investing in the communities we work in. So, it is with great pride that we are embarking on this new research endeavor with such an impressive partner. We will work tirelessly to ensure we provide incredible value to our clients, and participants.”

With kid’s influence now growing across 90 per cent of expenditure categories in the US, the pair believe ‘it’s more important than ever to understand the attitudes, behaviors and consumptions of the next generation of families.’

To find out more, and download the new free report on “The Next Generation of Families” visit


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