The Insights Family expands again with new offices, new starters, and a new venture into Poland

Published on: 2nd August 2021

The kids, parents, and family market intelligence outfit, The Insights Family is expanding once again; moving to a larger office space in Manchester city centre, opening a satellite office in Mayfair, London, welcoming three new starters to the company and launching its Kids Insights and Parents Insights businesses into Poland.

The latest flurry of developments for the firm form part of a plan to expand rapidly, following a number of big client wins that includes the media giant HBO Max, the retailer HMV, and the leading media agency, GroupM.

The company has now welcomed Jennifer Knott to the role of senior research manager who joins following a six year stint at Manchester City Football Club where she worked across a variety of research and digital media analyst roles. The team also welcomes Tushar Palawat and Emer Sheffield to its development and data science team, as junior data scientist and UI/UX designer, respectively.

Meanwhile, the Insights Family is continuing its global expansion, increasing its real-time data on children, parents, and families, with Poland being its latest market. This will see the business survey more than 410 Polish kids, tweens, and teens, and 200 Polish parents of children aged between one and 16 every week.

Poland becomes the company’s 18th operational market – following the addition of Japan, South Korea, the Philippines, and Indonesia earlier this year. This means the company now surveys a family member every 60 seconds.

Nick Richardson, CEO & Founder of The Insights Family, said: “The first half of 2021 has seen the business and every member of the team make incredible progress. We have seen a significant increase in client demand for our products and services as more and more organisations realise that traditional market research and data is no longer fit for purpose.

“Our new offices will enable us to provide an environment in which our team will further prosper, and coincides with the launch of a number of new initiatives as we look to be global leaders in every sense of the word.”

 The company also recently launched its latest tool, the IP INDEX™, which enables brand owners, brand partners, and retailers to identify the performance of their IP in relation to thousands of others, across multiple media types.


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