First toy company to bring products to market for app-based game.

Tech 4 Kids swoops for Flappy Birds

Tech 4 Kids has become the first licensing partner for Flappy Birds – the smash app-based game which is set to relaunch shortly.

Arriving in the autumn, Flappy Bird Mash’Ems will be available in six different squishy, stretchy and fun collectables. Tech 4 Kids will then launch further branded items through 2014.

"We are excited to be the first toy company bringing Flappy Bird products to market," said Brad Pedersen, president and CEO of Tech 4 Kids. "The popularity of the iOS and Android game left consumers wanting more, and we are determined to deliver that by offering authentic and detailed replicas of the characters."

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