King Features Syndicate, along with its local agent in Spain, Caravanserai, has announced that gaming phenomenon Cuphead is building on its successful international presence with a new clothing collection at ZARA, the Inditex Group’s popular apparel retailer.
Cuphead, Mugman and other fan favourite characters are jumping off the screen and onto the runway with new apparel for adults and kids. Available now at ZARA stores worldwide, the collection features t-shirts, sweatshirts and shorts with designs inspired by the highly celebrated game’s classic animation style.
“Cuphead continues to resonate with dedicated fans around the world and inspire pop-culture collaborations across all categories,” says Carla Silva, VP/GM, global head of licensing, King Features. “Working with ZARA is a true reflection of Cuphead’s popularity, and we are thrilled to partner with such a prominent brand to bring fresh and exciting fashion styles to fans worldwide.”
Cuphead is continuing to level up around the world with new publishing programmes in development for art books and graphic novels. Dark Horse and Norma Editorial are expanding the existing lineup of Cuphead books based on the original video game with “The Art of Cuphead” art book launching in Spain. The book will also hit shelves globally in markets across Europe and Asia such as France, Italy, Japan and more. Additionally, Cuphead graphic novels will launch in Spain, France, Italy, Israel, Japan and additional markets across Europe and Asia.
Studio MDHR’s Cuphead is celebrated by fans around the world for its arcade-action gameplay, highly original art design and award-winning soundtrack, featuring almost three hours of original jazz, early big band and ragtime music. A true cultural phenomenon, the game has sold millions of units worldwide and won over 20 major awards. In addition to a wide range of new product releases, this year, on 30June the Studio will launch Cuphead – The Delicious Last Course which will add an entire new island to the game, as well as introducing a new playable character, Ms. Chalice.
The game was also recently transformed into an animated series on Netflix. The first episodes of The Cuphead Show!, which debuted on February 18, made the Top 10 Kids list in 90+ countries. Due to its successful premiere, The Cuphead Show! is returning with a fresh set of episodes dropping this summer on August 19.