Wrangler named official denim sponsor of iconic music festivals

One of America’s most recognised denim labels, Wrangler, has announced a collaboration with three iconic music festivals. The sponsorship kicks off with “75 Days of Summer”, a sweepstake offering 75 days of prizes to destination music festivals Lollapalooza (Chicago and Berlin) and Austin City Limits Music Festival (ACL Fest).

At each festival, Wrangler will activate onsite showcasing its brand heritage to music fans in a variety of ways. In the Wrangler booth, an interactive customer space, fans can buy exclusive denim festival merchandise and personalise it with free laser customisation specific to the festival. The brand will also offer enhanced personalisation options for select artists and VIPs behind the scenes. A complete line of Wrangler x Lollapalooza apparel, including tees and denim, will also be available on Wrangler.com.

“Fans are thrilled to be back to experiencing music and showcasing festival fashion in real life,” says Holly Wheeler, vice president global marketing for Wrangler. “At a time when Western influence continues to surge in the world of fashion, festivals are combining different genres, fan bases, lifestyles and experiences across the globe. With a record-breaking summer season, diverse lineups and trailblazing interactive options for fans, we’re thrilled to collaborate with C3 Presents and Live Nation to celebrate with music fans in ways we haven’t before.”

“Music festivals have always acted as launchpads for the latest and most creative fashion trends,” adds Stephanie Adamson, senior merchandise manager at C3 Presents. “Festivals invite a spirit of individuality, and the creative possibilities are endless at the intersection of fashion and music. Our collaboration with Wrangler is a relevant and timely expression of that.”

Visit Wrangler at Lollapalooza Chicago July 28-31, 2022; Lollapalooza Berlin September 24-25, 2022; and at ACL on October 7-9 and October 14-16, 2022. Visit livenation.com/wrangler75sweeps for additional details regarding the ‘75 Days of Summer Music’ sweepstakes. To learn more about the Wrangler’s collaboration with Live Nation festivals and #Wrangler75, visit Wrangler.com.

Fashion and music come together in Wrangler x Fender collection

American heritage brand Wrangler and Fender Musical Instruments Corporation, the world’s leading guitar manufacturer, today announced an exclusive collaboration marking 75+ years of cultural influence.

The two brands have come together to launch Wrangler x Fender, an exclusive collection of denim and graphic tees bringing to life the heritage and history of each icon. The collaboration is built around the defining black and blue lived-in denim uniform worn by guitarists for decades.

“Wrangler and Fender each have origin stories rooted in the creation of practical and functional products,” says Holly Wheeler, VP Global Marketing, Wrangler. “As denim styles have evolved over the years through fits, finishes and function, the driving role guitar-driven music has played in fashion is undeniable. We’re excited to have these two American icons join together to launch the Wrangler x Fender collection as we honour the artists and legends who have inspired us, and celebrate with the fans who have been moved by the music.”

The Wrangler x Fender launch campaign features several notable faces from the music industry, including rock ‘n’ roll progeny and acclaimed fashion model Georgia May Jagger, country artist and songwriter Orville Peck, and country artist Stephanie Quayle.

“As trends in music and fashion continue to evolve, Fender remains at the forefront of championing new soundtracks to match new styles. Through partnering with Wrangler, Fender is able to inspire musicians, creatives and fashionistas alike,” says Richard Bussey, Vice President Accessories, Lifestyle and Licensing at Fender. “At its core, both music and fashion are about expressing your truest self. The exclusive Wrangler x Fender collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair.”

The Wrangler x Fender collection of styles features details designed to fit every musical preference including vintage-inspired graphic tees, fringe and paisley prints. The collection also features patched, distressed and classic denim with built-in guitar pick sleeves.

Wrangler and Fender fans alike can also look forward to an expansion of the collection late this summer, which will include unique guitar accessories featuring authentic Wrangler denim and materials.

These co-branded accessories, including straps, cases and picks ranging from $9.99 to $249.99, will be available on Fender.com and at select dealers globally.

The Wrangler x Fender hero collection launching today is available on Wrangler.com, Fender.com and in key stores including Nordstrom, Boot Barn, Cavenders, Buckle, Urban Outfitters and Free People. Retail prices range from $35-$189.