The London Toy Company teams with Wow! Stuff and Warner Bros to launch Harry Potter plush

The London Toy Company has collaborated with the teams at both Wow! Stuff and Warner Brothers to develop its first range of plush toys based on the ever-popular Harry Potter franchise.

The firm, who rebranded from High Resolution Designs this year, already specialises in the development of ultra-realistic and iconic plush toys, having previously found success in the licensed plush space through partnerships with Transport for London and Pringles.

Its new collection – developed in partnership with Warner Bros Consumer Products – features three iconic vehicles from the Harry Potter franchise, including The Knight Bus, Ford Anglia, and the Hogwarts Express Train.

“After initially being introduced by Russ Winter to the guys at Wow! Stuff, it became clear very quickly that there was something about our product that fitted with Wow’s ethos of delivering exactly that – wow factor toys,” said Joel Berkowitz, MD of The London Toy Company.

The partnership sees The London Toy Company launch and sell the new lines, available now. According to the firm, much interest has presented itself already and retailers are encouraged to get in touch.

“Our partnership with Wow! Stuff and Harry Potter is a huge step for us as we celebrate five years since incorporation along with a brand new trading name [previously High Resolution Design]. Working with Kenny, Richard and the team to deliver this project has been a pleasure and I thank them for their trust and dedication in getting on board with us to deliver these incredible new lines,” Berkowitz added.

Enquires: please contact Joel Berkowitz at joel@thelondontoycompany.co.uk

 

Wow! Stuff named master toy partner for Magic Light Pictures’ portfolio

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, Australia, the US and Canada.

Wow! Stuff is known for its own portfolio of award-winning innovations in tier one brands, and from January 2021 will launch a full line up of toy figures and play-sets based on Magic Light’ library of characters. Prices for The Gruffalo will range from £7.99 through to £39.99 and will include collectables, character action figures, play-sets, electronic animated plush, and more.

Wow! Stuff’s head of product development and licensing, Kenny McAndrew, said: “This is a fabulous way to show what we can do when we have a Master licence and are free to explore traditional key toy categories and add our innovative take. Partnering with Magic Light we’ll bring Julia Donaldson and Axel Scheffler’s characters to life with the physical figurines the children dearly love.

“Each character and the play-sets are part of a special universe and perfectly complement and pay homage to the books and films. The characters are hugely ‘toyetic’ and our tests showed the reaction from parents and grandparents and their propensity to purchase was at the very highest level – family awareness and parental approval on the brand is sky high.”

Daryl Shute, brand director at Magic Light, added: “A master toy partner is something we’ve long wanted for our Gruffalo family of brands. The toy category has grown massively for us over the past year and Wow! Stuff are joining us at just the right time. They have added the innovation they’re renowned for and brought the characters to life in a way that is full of the charm and wonder that our little fans know and love.

“This is the third new license announced in this category in the past month, which is something else we’re pretty chuffed about.”

The imaginative play range will complement Magic Light’s existing range of fantastic toy and games partners that have been carefully collated for the Gruffalo over the last 10 years.

Long term Gruffalo partners include high quality plush from Aurora; and puzzles and games from Ravensburger, Asmodee, Winning Moves and Schmidt Spiele.