Rainbow Group details new global marketing and licensing strategy for Winx Club

Rainbow Group has detailed the launch of a new global marketing and licensing strategy for its international hit series, Winx Club, as it looks to target the young adult audience through fashion, accessories, beauty, and make-up.

Winx Club has been a global ratings success for the Italian content studio since its debut back in 2004, with each new series landing further broadcast partners to help make it one of the leading girls’ properties on the international scene.

Alongside the global strategy aimed at kids, Rainbow’s in-house design team has created a variety of differing style guides and a look-book to support its enhanced global strategy for consumer products focusing on teenage girls and the 20-something female audience, with initial specific focuses on fashion, accessories, beauty and make-up. 

To support the new young adults’ consumer products strategy a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans, as well as new audiences worldwide. Additionally, the co-operation with Netflix and the timing of the successful launch of Fate: The Winx Saga, aligns with Rainbow’s new young adult CP strategy. 

Fate: The Winx Saga is an exclusive Netflix original live-action adaptation of the animation series and produced in collaboration with Rainbow. Within six weeks of its launch on Netflix (January ‘21), the series has established itself as a global ratings success and been commissioned for a second season (Netflix announcement 18 February ’21).  

As a TV series, Winx Club has crossed multi-cultural boundaries with its breadth of characters and themes such as friendship, courage, and determination. These themes are as relevant to today’s young children and young adults, as they were back in 2004 when season one debuted around the world.   

Italy’s Rainbow celebrates its 25th anniversary in style at the Giffoni Film Festival

The Italian animation and children’s content studio, Rainbow, celebrated its 25th anniversary at this year’s prestigious Giffoni Film Festival, one of the best-loved kids’ film festivals in Europe that this year was celebrating its own half a century.

A special Rainbow installation set the scene on Tuesday, August 18th, when the opening night paid homage to the entertainment company founded in 1995 by its president and CEO Iginio Straffi. Marking its own milestone, the Giffoni Film Festival will this year run as a four-part special edition, with activity taking place until December this year.

For the duration of the event, visitors can delve in the world of Rainbow through unpublished images and the first cartoon drawings that have conquered the hearts of children and adults, from the birth of the classic Winx Club world all the way up to 44 Cats, a revelation Series of 2018 broadcast in over 20 languages, and the latest news born from the inspiration of Iginio Straffi.

During the opening night at the Yaris Arena, a video celebrating the content company was also presented, and Claudio Gubitosi, founder and director of Giffoni Opportunity, honoured the company with the Giffoni 50 Award, for its 25 years of success.

“There is something magical uniting Giffoni’s story with Rainbow’s one,” said Iginio Straffi, founder of the Rainbow Group. “The same tenacious and passionate ambition to try make a dream come true, to transform a youthful aspiration into a great reality. Claudio Gubitosi loved cinema as a boy and managed to make Giffoni a world capital of cinema.

“I wanted my stories, created by looking at the horizon beyond the Apennines, to be told and heard all over the world. Two impossible dreams, two dreams that, once fulfilled, met each other.”

Among the protagonists of the world entertainment market, Rainbow is a constantly growing reality thanks to the imagination and vision of Iginio Straffi, an entrepreneur who was able to turn his dreams into reality, offering them to millions of people around the world.