Australia’s leading design, lifestyle and FMCG licensed brand extension agency Asembl has today announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design. Wendy will drive the development of the agency’s ‘Fashion and Design’ division, which launches with the global representation of Australian artist and whimsical creative collaborator Fleur Harris, and will bring with her over 20 years as a noteworthy leader in the creative, design, fashion, and licensing industries.
With a distinguished history of working for high profile clients and global brands with Warner Bros for 13 years, Wendy has extensive experience driving revenue and engagement across retail channels, digital platforms and consumer experiences.
In her role for Asembl, Wendy will steer the development of Fleur Harris’ intricate and magical designs into new product categories while also strategically extending and catapulting Fleur’s footprint around the world. Wendy will continue to build upon Fleur’s growing fan base internationally and as Asembl continues to grow and expand its fashion and design space, she will manage upcoming client licensing initiatives locally and globally.
Fleur Harris is fast earning a global reputation with her collaboration with luxury Australian childrenswear label Tutu Du Monde, launching this month in international retailers including Saks Fifth Avenue, Harrods, Neiman Marcus and Bloomingdales. The Fleur Harris brand is enjoying great home-grown success in Australia with highly successful collaborations with homewares retailer Adairs and Jimmy Cricket wallpapers.
“I am thrilled to announce the appointment of Wendy Garth to Brand & Licensing Director – Design,” says Asembl Managing Director, Justin Watson. “Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team. As we enter our sixth year specialising in fashion, lifestyle and FMCG licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio. As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world.”