Warner Bros Consumer Products opens new office in Mexico to grow channel for local partners

Warner Bros Consumer Products has opened a new office in Mexico City in order to provide local partners with new opportunities to develop licensing programmes around the company’s portfolio of brands by working directly with the studio.

WBCP Mexico will offer fans unique retail entertainment experiences and promotions inspired by its slate of global properties including the likes of Space Jam: A New Legacy, Fantastic Beasts 3, and DC’s The Suicide Squad, The Batman, The Flash, Aquaman, and more.

“Mexico is a hugely important market for us and having our own flagship office there working directly with our amazing partners simply makes sense,” said Preston Kevin Lewis, senior vice president of WBCP Latin America. “As we drive new business and partner across WarnerMedia divisions currently based in Mexico, including HBO Max, WB Games, WB Home Entertainment, and others, having our team in market allows us to be much more collaborative with our licensees and ensure the highest quality fan experience.”

Javier Garza will be the new head of Warner Bros. Consumer Products Mexico. He will report into Lewis and Sharon Zyman, General Manager of WarnerMedia Mexico and Colombia. Garza will also join the local WarnerMedia Mexico executive leadership team.

Garza previously worked for WBCP for more than 14 years as the licensing vice president for Latin America and general manager of Mexico, before launching his own agency, The Brand Licensing Entertainment Co. (BLEC), in 2015. Now Garza brings his years of experience within WB and serving as a WBCP licensing agent to best serve partners and deliver programs with a fan-first approach.

“It is a great responsibility to lead the Mexico office, knowing the huge opportunities this market provides Warner Bros. The goal for our team will be to develop unforgettable content, products and world class experiences for fans of Warner Bros. brands and franchises,” said Garza.

WBCP Mexico will be staffed by a team of passionate professionals with expertise in merchandising, retail, marketing, creative and more ready to deliver premier experiences for fans of DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim.

WBCP Mexico will also support global franchise opportunities this summer/fall 2021 including the annual Back to Hogwarts celebration, Wonder Woman’s 80th anniversary, Batman Day, and DC FanDome.