Hello Kitty goes on a global adventure

Hello Kitty: Super Style, an original 3D animated children’s programme based on Sanrio’s iconic Hello Kitty franchise, has secured its first pre-sales following a raft of deals secured by the producers Watch Next, Monello and Maga Animation Studio, and distributor Kids First.

The 52 x 11-minute 3D animated show is commissioned and co-developed with Amazon Kids+. It has been picked up by Canal+ and M6 in France in an agreement signed by Monello and Watch Next, while Maga Animation Studio has secured a deal with RAI in Italy. Kids First has signed pre-sale deals for the show with Tiny Pop in the UK, Discovery Kids for Latin America, RTS for Switzerland and Hop for Israel.

Hello Kitty: Super Style is produced by Paris-based production companies Watch Next, Monello (Banijay Group) with Monza and Italy-based Maga Animation Studio, and distributed worldwide by Kids First, with Japanese distributor ABC Frontier, Inc. in charge of Asian territories.

In this cheerful, action-packed new series – currently in production and set to launch in late 2022 – Hello Kitty stars as the friendliest face in the tight-knit community of Cherry Town, where she will stop at nothing to help friends in need. In each episode, Hello Kitty uses the power of her magical bow to activate an amazing transformation, changing her outfit to be a brave explorer, a top-notch chef, a sensational pop star and more to help her pals overcome setbacks.

“Hello Kitty is a world famous brand loved by kids and their parents across generations,” says Audrey Brugère, Head of kids and foreign series at CANAL+. “Watch Next Media and Monello Productions have successfully respected the DNA of this pop culture icon while creating modern, creative and fun new graphics and stories. We are very excited to be part of this ambitious show!”

 

Kids First and Amazon Kids+ expand the world of Hello Kitty with new 3D animated series

Kids First today announced its first-ever collaboration with Amazon Kids+ on an original children’s programme based on Hello Kitty. The two companies are creating a new episodic series, entitled “Hello Kitty: Super Style!,” which will bring lifestyle brand Sanrio’s global pop icon to life in premium 3D animation. The new series will premiere in major territories around the world, including the US.

The new project is produced by Paris-based production companies Watch Next and Monello (Banijay Group) with Milan-based Maga Animation Studio and distributed worldwide by Kids First, with Japanese distributor ABC Frontier, Inc. in charge of Asian territories.

In this cheerful, action-packed new series, Hello Kitty stars as the friendliest face in the tight-knit community of Cherry Town, where she will stop at nothing to help friends in need. In each episode, Hello Kitty uses the power of her magical bow to activate an amazing transformation, changing her outfit to be a brave explorer, a top-notch chef, a sensational pop star and more to help her pals overcome silly setbacks.

I believe that children all over the world will be empowered by this Hello Kitty series to live happily in harmony with one another to create a brighter future for all. We hope you’ll also enjoy the new characters that appear alongside Hello Kitty as she explores the important themes of friendship and kindness throughout the series!” says Yuko Yamaguchi, Head Designer of Sanrio Company, Ltd.

“Having a well-known international digital video service and soon to be announced best-in-class linear broadcasters all backing the project demonstrates the wide appeal of one of the most popular and adorable characters on earth,” added Philippe Alessandri, CEO of Kids First and Watch Next.