Tag Archives: UFG

UFG and Paul Frank announce footwear licensing agreement

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Unlimited Footwear Group (UFG) has announced a new strategic licensing partnership with Paul Frank to design, produce, market and distribute Paul Frank-branded footwear in 50 countries, including the entire European Union, Eastern Europe, the United Kingdom, Switzerland and Scandinavia.

Paul Frank began in 1995 in a small Huntington Beach garage when Paul Frank himself began sewing custom wallets as gifts for his friends, featuring characters with names like Julius and Skurvy. These adorable characters rapidly became pop culture icons, known and loved worldwide by many generations.

The UFG footwear collections will embody Paul Frank’s youthful, fresh, fun and accessible approach with a spark of humour. The first Paul Frank footwear collection for men, women and kids is scheduled to launch in spring/summer 2023.

“UFG is excited to add yet another great brand to its licensing portfolio,” says Bart van Helvoirt, CEO Unlimited Footwear Group. “We look forward to working closely with the Paul Frank team on many fun footwear collections to come. The 30-plus years of experience in the footwear industry and international focus that UFG brings to the table make a perfect fit for the Paul Frank brand. We look forward to our contribution of further international growth and brand awareness of the Paul Frank brand ”

Michael Puglisi, Futurity Brands Licensing Manager, adds: “Futurity Brands and the Paul Frank team are equally excited to partner with UFG. As part of our rebuild and positioning strategy, it is important for us align with strong partners like UFG. We look forward to growing the category of footwear for the Paul Frank brand alongside the experienced UFG team.”

 The Heritage Footwear Company, part of Unlimited Footwear Group, will manage the footwear collections for Paul Frank. The Heritage Footwear Company plans to launch two collections a year at a mid-price level and will distribute through its international sales network of both multi-brand fashion and sports retail and through wholesale and various online platforms.

UFG’s dedicated Paul Frank team will operate from Utrecht, the Netherlands, through UFG’s The Heritage Footwear Company division.

 

Unlimited Footwear Group and Gap announce licensing agreement

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Unlimited Footwear Group (UFG) has announced a strategic licensing partnership with Gap Inc. to design, produce, and distribute Gap branded footwear throughout the European Union, the United Kingdom, Switzerland and Scandinavia, in a deal brokered by IMG.

The upcoming footwear collections will reflect Gap’s values of producing elevated, well-made and responsibly produced products through iconic casual styles that are clean, confident and accessible. The first Gap footwear collection by UFG for men, women and kids is scheduled to launch in spring/summer 2023.

“We are thrilled to add Gap to our licensing portfolio and we look forward to working closely with the Gap team on many footwear collections to come. We are committed to leveraging our 30-plus years of experience in the footwear industry to continue to grow the Gap brand awareness and international reach,” says Bart van Helvoirt, CEO Unlimited Footwear Group.

“Partnering with licensees such as Unlimited Footwear Group gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” says Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. “Through these licensing partnerships, we are able to grow our non-apparel categories and establish Gap as a lifestyle brand that delivers style for all stages in our customers’ lives.”

In partnership with Gap, UFG’s The Heritage Footwear Company division in Utrecht, part of Unlimited Footwear Group, will manage the Gap Footwear collections. The Heritage Footwear Company plans to launch two collections a year at a mid-price level and will distribute through its international sales network of both multi-brand fashion and sports retail and through wholesale and various online platforms.

UFG’s dedicated Gap team will operate from Utrecht, the Netherlands, through UFG´s The Heritage Footwear Company division.