Hasbro partners with Uber Eats to launch free Hasbro Toy Store to families this half term

Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown.

The new collaborative effort arrives as 70 per cent of UK parents admit to feeling overwhelmed as they juggle work and home-schooling, while 56 per cent say they are concerned at the thought of spending a half term holiday with fewer activities to entertain their young ones.

The country’s current lockdown restrictions mean that where families would usually be spending time at the cinema, zoos, or on playdates, parents are now being forced to look for entertainment closer to home. Over half of parents claims their kids are now bored at home, and 50 per cent say they’ve run out of things to do.

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber Eats app from this Wednesday.

The toys and games available through the app – including Cluedo, The Game of Life, Play-Doh, and Yahtzee, were chosen because they encourage family time and imaginative play and offer something for children of all ages. Once ordered, they will be delivered – contact-free – to your door in around 30 minutes.

With the average parent spending £99.55 per week on activities to entertain their children, Uber Eats and Hasbro teamed up to give away the toys to ensure all parents could benefit. It launches as 71 per cent of parents state that they aim to spend extra quality time with their kids this half-term.

The toy store will be open in London and Manchester from Wednesday 17th to Saturday 20th February.

Toussaint Wattinne, general manager of Uber Eats, UK and Ireland said: “Being a parent is tougher than ever at the moment, so we wanted to do our bit to help bring families together and keep the children entertained while opportunities for days out are more limited. Uber Eats delivers items beyond food to help make people’s day-to-day lives that little bit easier.”

Anne Leonhardi,  Marketing Director North Europe at Hasbro, added: “Play is hugely important for children’s development, striking that vital balance between learning and fun. The half-term holidays are no different, so we want to make sure that children and parents get the break they desperately deserve during these difficult times.

“The games and activities in the Hasbro Toy Store are a great way of making sure families have a fun February half-term, whether they’re testing their wits with a game of Cluedo or getting creative with Play-Doh.”

Since the first lockdown in March 2020, Hasbro brands continue to resonate as people spend more time at home and parents look for fun activities to keep the kids entertained.