Spread Group signs up five iconic Paramount properties

Spread Group has signed a deal with Paramount Consumer Products to produce print-on-demand products for the European market for five iconic properties: Flashdance, Top Gun, Star Trek, Garfield and SpongeBob SquarePants.

Sustainability is at the heart of the partnership. The Spread Group’s print-on-demand offering means an item is only printed after it has been ordered. This limits waste because there’s no over-stocking and leftover sizes.

The first designs will include I Feel the Need for Speed Top Gun t-shirts, Flashdance logo and What a Feeling! hoodies, Garfield LASAGNA lunchboxes and Saturday Night Fever posters. The designs will be a mixture of classic images and newly created designs produced by Spread Group.

Customisation is also made easy with print-on-demand. Fans have the freedom to add a design to a product in a size, colour, and style of their choice.

Sven Burscher, Spread Group’s Head of Licensing, says: “This partnership means Spread Group can offer a huge variety of themes to a wide audience. The Paramount Global brands cover iconic movies and cartoons for a large demographic. There’s a coming-of-age moment for everyone!

“Our print-on-demand offering means the brands and their fans can customise their creations to suit them, whilst retaining brand integrity. It also limits waste, which is better for the planet.”

Fans will be able to add images and quotes to t-shirts, hoodies, caps, bags, aprons, mugs, water bottles, lunchboxes, pillowcases, posters and stickers, depending on the brand. Designs will also be localised – for example, Garfield quotes in German, French and English.

The licence covers Germany, Austria, Switzerland, France and the UK.

 

 

Forbidden Planet and ViacomCBS launch Paramount Pictures partnership for Top Gun, Forrest Gump, and cult classic Galaxy Quest

The pop culture retailer, Forbidden Planet ha partnered with ViacomCBS to launch a new line of direct to retail branded merchandise featuring some of the most classic Paramount Pictures properties, including Top Gun, and Galaxy Quest.

The online retailer is launching a new range of apparel and giftware based on seven films from the Paramount Pictures library, with The Godfather, Top Gun, Top Gun: Maverick, Forrest Gump, Ferris Bueller’s Day Off, Anchorman, Sleepy Hollow, and Galaxy Quest all featuring in the line up.

Releases developed under the partnership will include t-shirts, hoodies, and accessories, including sew-on patches, enamel keyrings and pin badges. In addition, there will be an exclusive, collectible line of giftware with art prints, postcard packs, mugs, tea towels, magnets and travel pass holders. 

The launch of the new Paramount Pictures line follows two other successful ViacomCBS / Forbidden Planet DTR tie-ups for Nickelodeon and South Park. Due to its ties to science-fiction and fandom, Galaxy Quest as the first release in the range.

Anthony Garnon, licensing and special projects manager at Forbidden Planet, said: “I’m genuinely thrilled to be working on the Paramount Films library. These are some of the most well known and beloved films of all time. I’m very proud to launch with some great Galaxy Quest merchandise, as that’s a fantastic cult film that hasn’t had much merchandising in recent years – and we’ve had fans crying out to get their hands on some.”