Super Wings fan stars in special episode on Tiny Pop

Alpha Animation and Tiny Pop have partnered for a first-ever initiative which offered a lucky Super Wings fan the chance to star in their very own Super Wings episode.

Finnley Hignett, age 5, from Powys, Wales entered the on-air competition, and won the ultimate “money can’t buy” Super Wings prize. He secured himself a starring role within the popular preschool show, and will make his debut as an animated character alongside Jett and friends in a bespoke episode entitled ‘Super Wings’ Super Sidekick’. The duo travel to Shanghai on a special delivery in an episode which teases new themes from the upcoming Season 6, and features new characters including a high-speed train called Tony.

Leading commercial kids’ channel Tiny Pop will premiere the special episode on Sunday 6 March at 12 noon and 5.30pm before it moves to the Pop Player.

Claudia Dalley, Head of Programming for Pop channels, says: “We are thrilled to partner with Alpha on this innovative and industry-leading initiative. It has been fantastic to offer UK fans a true “money can’t buy” prize opportunity to star alongside their favourite characters and we are looking forward airing this very special episode”.

Super Wings first hit UK screens back in 2017 and is now in its sixth consecutive year with dual broadcast partners Tiny Pop and Cartoonito. The popular animated series follows fun-loving Jett and his friends as they deliver packages around the world. It helps preschoolers learn about different cultures and languages, with every episode highlighting the important values of teamwork, friendship and problem solving.

Antoine Erligmann, Vice President International Media, Alpha Animation, adds: “We are delighted to partner with Tiny Pop on this unique, unprecedented and exciting opportunity to engage fans. It is testament to our global Super Wings animation team in developing such bespoke localised content, and bringing this special episode to life for our prize winner Finnley.”

Super Wings Season 6 launches this year on both Cartoonito and Tiny Pop with 40 new episodes. It features a brand new “World Guardians” theme which tasks the Super Wings crew with protecting the environment.

The master toy range from Alpha includes new transforming characters, updated collector packs and a new World Aircraft that transforms into a huge robot, as seen in the animation.

The Tiny Pop special episode complements a series of promotional activations planned to support the franchise in 2022. Super Wings is supported with significant marketing investment extending across multiple platforms, including linear TV sponsorship, digital pre-roll, parental social media, kids’ press and paid influencer activity.


Masha and the Bear secures host of UK licensees as Season Four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month.

In a swathe of deals brokered by the UK licensing agency, Lisle Licensing Masha and the Bear is now moving into licensed backpacks, school bags and fashion bags with William Lamb Group, as well as branded costumes and accessories, tableware, paper decorations, party bags and balloons courtesy of Smiffys.

On top of this, a partnership with The Entertainer will see the UK toy retailer stock Masha and the Bear – Masha’s Songs branded caps in over 170 of its stores nationwide.

The local licensing activity all gets under way as the popular animated series lands on Tiny Pop with its season four debut this month. Called Masha’s Songs, the 13 episode season is dedicated to exploring different countries and their music, values, and culture. The season will see Masha travel the world with her friends.

Tiny Pop is supporting the Season Four launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.

The competition will run for three weeks from November 9 to November 30 2020 and will raffle prizes from Animaccord’s retail and toy partners, Smyths and Simba Dickie Group. There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Masha and the Bear toy manufacturers Simba Dickie Group and Tactic