Surge Licensing – the licensing representative for IP such as Feisty Pets and Ninja Town – is among a new collaboration of toy licensing and development specialists on a mission to bring the ’80s toy phenomenon Boglins back and into the aisles of the 21st century.
In partnership with TriAction Toys, 7 Towns, and Boglins co-creator Tim Clarke, the troupe has already struck success for the project with the launch of a Kickstarter campaign with the aim of resurrecting the range of creepy, monster-like puppets.
Originally developed by Mattel, Boglins became a hit line from 1987 to 1989 in the US, before making its way – caged in their wooden crate boxes with prison bars for added measure – across Europe, Canada, Japan and Australia. Over the course of seven years, Boglins evolved from the rubber puppets into a range of collectable Mini Boglins. They then disappeared.
That is, until now.
The campaign is now underway to relaunch the Boglins range in their original sizes and cages, but this time featuring newly evolved styles.
The campaign – created by toy industry professional, Christopher Cofoni – has received such a surge in attention since its launch that production methods behind the toy line, one which according to the team started off as little more than a passion project – have been altered to accommodate current demand.
‘This team is bringing back Boglins due to overwhelming demand. What started as a passion project has quickly got out of control, much like the Boglins,’ reads a statement from the team behind the project on Kickstarter.
‘The demand is just too high for us to keep up with in our current production methods. If we can reach our goals, not only will you get to take Boglins home with you, but you will help us smooth out production, give us the chance to get Boglins into the hands of kids and collectors all over the world, and grant us the opportunity to create even more new fun styles of Boglins!
‘We believe this toy could inspire the next Jim Henson, film maker, or artist.’
For the first time, the complete story of the Seven Bogs and the Seven Kings will be told. Fans of the original Boglins will be able to learn more about these lovable uglies, while anyone new to the Boglins world will get to enjoy the fleshed out origins of these retro-collectibles.
Donors will receive a Boglin from the first batch ever made in 2021.
The coming months will witness the release of Boglins content across Instagram, YouTube, TikTok, and additional digital platforms, alongside the launch of a series of comedic short films that will feature the Boglins.