The Snowman and Fox’s Biscuits come together for Christmas

Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year.

The Snowman Biscuit Selection tin brings together two iconic British brands that are synonymous with the festive season:  Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film.

The tin features an iconic illustration from The Snowman and provides a perfect gifting opportunity as families get back together for Christmas gatherings this year.

“We’re delighted to have Fox’s on board as an official Snowman licensee,” says Anna Metcalfe, Hardlines category manager for Penguin Ventures. “The Snowman and Fox’s Biscuits are both an intrinsic part of the British Christmas, and The Snowman Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”

Containing some of Fox’s best-loved biscuits, including a Chocolately Fudge Sundae in a specially designed Snowman foil wrapper, the festive biscuit selection offers families a new and delicious way to enjoy The Snowman this Christmas.



Snowman Enterprises celebrates ‘togetherness’ in winter roster with Royal Mint, British Red Cross, and Luna Cinema

The Penguin Random House company, Snowman Enterprises is weaving a central theme of ‘togetherness’ through all of its brand activations for The Snowman this winter, with a focus on bringing families together in celebration, even when they are separated by Covid-19 restrictions.

High profile brand partnerships have been revisited including a licensing collaboration with The Royal Mint who recently launched a commemorative 50p coin design. The new design was created by Robin Shaw, lead animator on sequel The Snowman and The Snowdog, and features The Snowman hugging James,marked as a reflection on how the timeless tale brings people together at Christmas.

This is the third commemorative Snowman coin released by The Royal Mint in collaboration with Snowman Enterprises and officially licensed by Penguin Ventures (part of Penguin Random House UK), with previous coins released in 2018 and 2019.

The coin comes a range of finishes – including brilliant uncirculated, silver proof and gold proof versions.

In addition, a long term brand partnership with The British Red Cross has continued this year during the 150th anniversary of the charity, with a message of kindness for the UK.

The Snowman and The Snowdog are heading up a schools Kindness Calendar campaign, with the activity available as a free download to all primary schools. The calendar will help children learn about kindness, the importance of having connections and friendships with others and how to cope with change.

The Snowman and The Snowdog will inspired the winter social media campaign for The British Red Cross once again this year and a co-branded version of the audio book is available exclusively at TKMaxx, with profits donated to the charity.

Izzy Richardson, global brand director, Penguin Random House Children’s UK, said: “We could all do with some extra magic this festive season and it’s our hope that the timeless magic of The Snowman, will provide a familiar warmth and reassurance to families everywhere this winter.

“We have had to rethink many of our planned activations and are proud to be entering the Christmas season with a robust programme of Snowman activity that celebrates theme of togetherness, even when we are apart. We are delighted to continue long term brand partnerships with the British Red Cross and The Royal Mint, whilst welcoming new experiences that bring the ‘World of The Snowman’ to life through new partnerships with Luna Cinemas and Forest Holidays, who’s Snowman experiences will offer families and loved-ones surprising ways to come together in celebration this Christmas.

“In among all of this exciting activity, is our recently launched ‘Winter Windows’ initiative, that places The Snowman at the very heart of British Christmas this year and raising vital funds for children’s hospice charities with every window created.”

The Snowman Winter Windows campaign which is supported by Peter Andre and his family, aims to spread some magic around the UK this Christmas whilst raising vital funds for children’s hospice charities, Chestnut Tree House and Together for Short Lives.

Every Wednesday for six weeks a new line art illustration from The Snowman is made available at and shared on The Snowman social media channels. These can be printed and coloured and then added to a window to build a scene from the classic story.

Snowman Enterprises Ltd has pledged £1 for every Winter Window scene shared on social media and a bumper Snowman prize bundle will be awarded to one lucky winner.

New partnerships have been confirmed for The Snowman this winter including family trails at Forest Holidays. The Snowman and The Snowdog interactive family trails have launched in nine locations around the UK, ensuring that families who book a Forest Holiday break will have an extra magical experience.

Every guest will receive a special, bespoke edition of the classic Raymond Briggs’ The Snowman, whilst all Forest Holidays gift shops will stock a range of Snowman licensed merchandise.

Finally, whilst many screenings and live performances have sadly been cancelled this year, a collaboration with Luna Cinemas will ensure that families can come together with The Snowman this winter.  The Snowman and The Snowman and The Snowdog animations have been included in the Luna Drive In Winter Cinema, offering families the opportunity to continue their festive tradition of watching these classic films in an exciting new way.

Peter Andre signs up to support Snowman Enterprises’ Winter Windows charity campaign

Television personality and singer-songwriter, Peter Andre has signed on to support the launch of Snowman Enterprises Ltd’s 2020 winter charity campaign to raise funds for children’s hospices in the UK.

Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to create a scene from Raymond Briggs’ timeless picture book, The Snowman in their windows, to share a little magic with their community this winter. 

Peter Andre and his family will be creating their own window display at home to encourage the nation to join the campaign.

Andre said: “Who better than Raymond Briggs’ beloved Snowman to bring families and communities together this winter to create some festive cheer? Not only will The Snowman window scenes sprinkle some much needed magic across the UK, they will raise vital funds for children’s hospices. So you can have fun creating and sharing your Snowman window and know that you’ve made a difference in doing so. Christmas just isn’t Christmas without The Snowman, and this year Christmas most definitely has come early.” 

Snowman Enterprises Ltd has pledged £1 to children’s hospice charities Together For Short Lives and Chestnut Tree House (of which Raymond Briggs is a patron) for every Snowman window scene shared on social media.

Raymond Briggs CBE, author of The Snowman, said: “After a very challenging year, I couldn’t be happier to think that my Snowman is helping to raise the nation’s spirits but more importantly, is raising funds for children’s hospices around the UK. 

“I know how vital these services are and the huge difference they make to the lives of young people and their families.  It would be wonderful to see The Snowman popping up in windows around the UK this winter.”  

Every Wednesday for six weeks a new line art illustration from The Snowman will be made available at and shared on The Snowman social media channels.  

These can be printed off and coloured in, or used to inspire Snowman artwork, and added to window scenes. A bumper Snowman prize bundle will be awarded to one lucky winner of a Winter Window scene shared on Facebook or Instagram.