Tag Archives: the pokemon company

The Pokemon Company reunites with CASETiFY for ’90s inspired range

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The Pokemon Company has renewed its partnership with CASETiFY to deliver a new collection of Pokémon themed mobile device cases and accessories. The renewal of the partnership follows the success of CASETiFY’s sell-out range launched last year.

Channeling a nostalgic ‘90s theme which pays homage to when the first Pokémon video games were released, the collaboration introduces new designs for a variety of lifestyle products designed by CASETiFY. The first drop of the three-part series will debut on August 12, 2020.

Inspired by the concept of Past, Present, and Future, the latest CASETiFY and Pokémon collection plays on classic ‘90s trends, with cases featuring iconic patterns from the decade like bold checkerboards and tie-dye treatments. The accessories will showcase the fan-favourite Pokémon Pikachu, Bulbasaur, Charmander, and Squirtle on drop-resistant cases.

The CASETiFY and Pokémon collection will also revive the popular sticker-style design from the first collaboration – this time applying a tie-dye twist. Cases in the collection will support a variety of devices including iPhones, AirPods, Apple Watches, iPads, MacBooks, Wireless Chargers, 2-in-1 Grip Stands, and more.

Accessories from the collection will offer new ways to personalize and design online, with products starting at $25 USD.

“The CASETiFY and Pokémon collaboration is one of our most talked about and globally loved releases,” said CASETiFY CEO and co-founder, Wes Ng. “We’re thrilled to bring fans another round of amazing designs, this time incorporating nostalgic patterns from the ‘90s on our signature cases.”

Exclusive to CASETiFY, the new collection will follow in the footsteps of past Co-Labs with global support from CASETiFY’s creative program.

The Pokémon Company partners with US artist Daniel Arsham for ‘fictional archaeology’ project

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The Pokémon Company has partnered with the American artist, Daniel Arsham to unveil a new project featuring icons of the Pokemon franchise presented within the artist’s creative concept of fictional archeology.

Through his work, art and pop culture fans are invited to imagine the unearthing of Pokémon a thousand years from now and experience the passage of time.

“The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience,” said Arsham.

“I think there’s something kind of prolific and impactful about trying to step outside of our own time frame. It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general.”

Tsunekazu Ishihara, CEO of The Pokémon Company, added: “Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art.

“I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.”

Additional details about the collaboration will be announced later this spring.

The Pokémon Company launches half term pop-up at Harrods

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The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term.

The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video games.

The two new releases have become the fastest-selling Nintendo Switch titles, with more than six million units sold worldwide during last November’s launch weekend, with global sales now totalling over 16 million units.

Running through to Friday, March 13th this year, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department.

The pop-up features a range of Pokémon products, including toys, the Trading Card Game, stationery, and accessories. Activities planned for the month include giveaways and character appearances from Pikachu and friends, a screen showcasing the TCG and toys, and additional surprises planned to mark Pokémon Day on February 27th.

Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to be returning to this iconic store for another Pokémon pop-up.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the renowned store’s newly launched fourth-floor toy department with a range of products and activity to promote the launch of the live action movie Pokémon Detective Pikachu.

Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

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Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD.

The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ for Pokémon in what has become somewhat of a regular achievement for the brand in recent years.

According to figures recorded by the NPD Group Toys retail tracking service, total UK toy sales for Pokémon in 2019 were up 24.1 per cent against an overall market downturn of 7.1 per cent, while Germany recorded a remarkable 100.6 per cent increase in sales against market growth of just 3.3 per cent.

The Wicked Cool Toys range is distributed in the UK and Ireland by Character Options and in Germany by BOTI.

Meanwhile, in Strategic Card Games (SCG), Pokémon continues to be the category market leader with the number one slot in both the UK and Germany. UK sales were up 30.8 per cent – almost double the total market, which grew by 17 per cent, while in Germany the increase was an impressive 98.8 per cent, which helped the market to achieve total growth of 71.7 per cent.

Pokémon generates over 50 per cent of the total revenue of the top 14 best-performing SCG brands in the UK, and more than triple that of the 14 next best-selling brands combined in Germany. The Pokémon TCG is distributed by Asmodee in the UK and by Amigo in Germany.

“In another fantastic year for Pokémon, we are delighted to see an ever-growing appetite for our product,” said Mathieu Galante, licensing director (EMEA) for The Pokémon Company International.

“Wicked Cool Toys’ innovative and extended toy range is really connecting with fans, coupled with huge demand for tie-in products from the hugely popular Pokémon Detective Pikachu film. We also enjoyed great success from yet another first this year with our new video games Pokémon Sword and Pokémon Shield, when the first partner Pokémon plush were available to buy from selected retailers on the same release date as the VG for the first time ever.

“With an even bigger toy line to showcase at this year’s key top toy shows, which we expect to do just as well, we are very excited for 2020.”

Simon Benton, vice president of Pokémon TCG sales for Europe, added: “We had one of our best-ever years at retail in 2019 with exciting consumer promotions and highly impactful permanent and temporary space solutions that capitalised on the incredible TCG content and elevated Pokémon brand profile throughout the year.

“With the first Pokémon TCG: Sword & Shield expansion launching at retail on February 7th, supported by major retail promotions and media campaigns, 2020 will see TCG sales achieve new records. We’re looking forward to a successful year with our distribution and retail partners and thank them for their ongoing support.”

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99.

Pokémon has since grown into one of the most popular entertainment properties in the world, encompassing video games, the Pokémon Trading Card Game (TCG), mobile games and apps, animation and movies, Play! Pokémon competitive events and licensed products.

It is recognised as one of the most successful video game franchises of all time with more than 340 million video games sold worldwide. In addition, more than 22 billion TCG cards have been shipped to 77 countries in 13 languages, while the mobile game sensation Pokémon GO has received more than one billion downloads globally since launching in 2016.

More than 1,000 episodes of the animated TV series span 22 seasons, licensed for broadcast in 169 countries and regions in more than 30 languages.