McLaren Racing signs memorabilia licence agreement with The Memento Group

The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, has confirmed a new multi-year licence agreement with Formula 1  team McLaren Racing allowing authentic, race-used memorabilia to be sold through – F1’s official memorabilia platform.

The multi-year licence agreement will extend the relationship between McLaren Racing and The Memento Group until the end of the 2024 F1 season and is the largest commitment the F1 team has made to date to the F1 Authentics ecommerce platform.

Under the terms of the agreement, McLaren Racing will release official components and bodywork for the first time alongside heritage items and racewear pieces that have been available on F1 Authentics since 2019.

Barry Gough, CEO of The Memento Group (TMG), owners of F1 Authentics, says: “McLaren is a name steeped in F1 history. It is the second most successful Formula One team having won 12 Drivers’ Championships, eight Constructors’ Championships, and 183 races – one of which was claimed as part of a fantastic 1-2 at last season’s Italian Grand Prix.

“As a team on the rise, and one with an extremely loyal fan base, this is a great time to enhance our partnership. It marks an important step in giving those fans exclusive access to authentic merchandise, the latest memorabilia and for the first time ever, race-used McLaren car parts and bodywork.”

Lindsey Eckhouse, Director of Licensing, eCommerce & esports at McLaren Racing, adds: “We are delighted to be extending our relationship with the Memento Group and F1 Authentics. The addition of official components and bodywork, which will be available for fans to purchase for the first time, allows us to give components a new lease of life and supports our mission to provide positive solutions to sustainability, through our people, technology, processes, operations and partners.”

F1 Authentics launched in 2019 and includes an online shop and auction featuring past and present F1 memorabilia, such as used race wear as well as bespoke show cars and restored ex-race cars. Each item of memorabilia features an authentic hologram that can be digitally registered.

Working directly with F1 teams and drivers, F1 Authentics also presents official licensed products. The Memento Group holds licence agreements with the following F1 teams: Mercedes-AMG Petronas Formula One Team, McLaren Racing, Alpine F1 Team, Aston Martin Cognizant Formula One Team, Alfa Romeo F1 Team ORLEN & Haas F1 Team.

For official McLaren Racing memorabilia and more visit


The Memento Group launches UFC Collectibles memorabilia platform

The Memento Group has launched its new memorabilia platform, dedicated to official licensed UFC memorabilia. The new online ecommerce platform, UFC Collectibles, features an extensive and exclusive collection of authentic UFC memorabilia. Under the terms of the agreement brokered by IMG, TMG has become UFC’s global distributor of official licensed UFC memorabilia.

Last year, the Memento Group announced a multi-year partnership deal with UFC – the world’s leading mixed martial arts organisation – which allows it to host a new website in collaboration with the popular combat sport. TMG will offer fans access to exclusive, limited-edition and rare pieces of UFC event memorabilia, from fight-worn gloves and fight kits, to fight night posters and photographs signed by their favourite UFC athletes.

Items will each feature an authentic hologram that can be registered digitally and which will be accompanied with a certificate of authenticity. All products will be delivered to customers in premium packaging for the ultimate experience.

UFC has more than 625 million fans and 166 million social media followers. The organisation produces more than 40 live events annually, while broadcasting to nearly 900 million TV households across more than 175 countries.

Philip Danglidis, Commercial Director of The Memento Group, commented: “We’re excited to finally reveal UFC Collectibles, our new venture in partnership with UFC. Our new platform will present unrivalled memorabilia to fans of UFC all over the world, delivering the action of the Octagon directly into their hands.

“With this new memorabilia experience, we hope to give fans the chance to own their favourite moments, bringing them closer to UFC than ever before.”

UFC Collectibles is now live with plans for more products to land on the site throughout 2022 and beyond.

UFC names The Memento Group official global memorabilia partner

Mixed martial arts organisation the UFC and The Memento Group (TMG), a global leader in sports memorabilia and licensed products, have announced a multi-year partnership in which TMG will become the global distributor of officially licensed UFC memorabilia. The agreement was brokered by UFC’s licensing agency IMG.

Under the terms of the agreement, TMG will offer fans access to exclusive, limited edition and rare pieces of UFC event memorabilia, from fight-worn gloves and fight kits, to fight-night posters and photographs signed by their favorite UFC athletes. Items will be hologrammed, registered digitally, and accompanied with a certificate of authenticity as confirmation of their source. All products will be contained within premium packaging for the ultimate customer experience.

“We are thrilled to welcome The Memento Group as our new global memorabilia partner,” says Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “The memorabilia business is a priority because these products are such authentic touchpoints for fans to stay connected to UFC and truly own the moment. With TMG’s expertise in this space, we are confident fans will appreciate the quality, authenticity and value of each piece of UFC memorabilia that TMG offers.”

Philip Danglidis, Commercial Director of The Memento Group, commented: “UFC is a truly global sporting phenomenon and we are delighted to be embarking with them on this new exciting journey – one that will bring fans even closer to the sport they love via the opportunity to own certified and authenticated memorabilia. Our proven track record not only assures customers that they are getting the genuine article, but with our guaranteed methods of authentication, we also help to protect their investment.

“UFC has a worldwide fanbase estimated at more than 625 million people, and it’s now clearly one of the Big Four in terms of popularity in the U.S. The appeal of UFC is growing year on year. As such, the potential for this partnership is colossal. This announcement is only the beginning of what’s to come, and we look forward to revealing more in 2022 and beyond.”

On January 1, 2022, UFC and TMG will launch an online store that will serve as a dedicated marketplace for UFC fans to shop hundreds of ready-to-buy items or trade unique UFC-licensed products, providing a secure, trustworthy platform for buyers. The website will also allow fans to bid for UFC memorabilia by auction. The website, which will be built and managed by TMG, will provide a single point solution for all UFC official memorabilia.