Barbie, Star Wars and LEGO Super Mario among leading licenses in Amazon’s top toys for Christmas

Classic and retro licenses including Barbie, Star Wars, Back to the Future and Super Mario have been billed among the top picks for predicted best-selling toys this Christmas by Amazon UK, proving the might of nostalgia in 2020 as we head into the critical Christmas shopping season. is betting big on some of the biggest franchises in the world of children’s entertainment this year, listing Mattel’s Barbie, Spin Master’s PAW Patrol, and MGA Entertainment’s LOL Surprise alongside the likes of Star Wars The Mandalorian, Back to the Future, and the innovative new collaboration between LEGO and Nintendo for LEGO Super Mario.

In fact, Amazon points out that Star Wars continues to be among the top searched keywords for toys on its UK platform, and suggests that ‘kids can’t get enough of the Disney+ original series, Star Wars The Mandalorian. It’s to that end that Star Wars The Mandalorian Bounty Hunter Transport Starship has been listed as a potential best-seller this year, available exclusively on

The Child Animatronic Edition AKA Baby Yoda also takes a top for most lovable character.

Meanwhile, the VTech Kidizoom in red is another Amazon exclusive. A child friendly camera that includes video editing, the HD camera comes with 20 virtual backgrounds, and includes six games.

“We know Christmas is going to be a little different this year, and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers,” said Naman Agarwal, head of vendor management for toys at

“The joy of being with friends and family, in person or virtually, will be the greatest gift of all, and we’re predicting that the bestselling toys will be those that can bring people together. No matter the celebration, we are making a big effort to deliver smiles and make Christmas extra special.”

Amazon’s full list of top toys for Christmas 2020 is:

The Barbie Fresh ‘n’ Fun Food Truck – Mattel

LOL Surprise OMG Remix Plane – MGA Entertainment

LOL Surprise OMG Remix Honeylicious Fashion Doll – MGA Entertainment

Squeakee Interactive Balloon Dog – Moose Toys

Uno Showdown – Mattle Games

KidiZoom Studio – VTech

Star Wars The Mandalorian Bounty Hunter Transport Starship – LEGO

Star Wars The Child Animatronic Edition – Hasbro

Back to the Future DeLorean Toy – Playmobil

PAW Patrol Dino Rescure Dino Patroller Motorised Team Vehicle with Exclusive Chase and T-Rex Figures – Spin Master

Present Pets – Spin Master

Super Mario Adventures Starter Course Interactive Figure and Buildable Game – LEGO

PAW Patrol, Star Wars and LEGO Nintendo among Argos’ top 12 Toys for Christmas 2020 picks

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all feature.

With less than 200 days to go until December 25th, the British store predicts LEGO Lamborghini, Baby Yoda and a pooping flamingo to be among its top sellers this Christmas, while this season will see consumers tap into nostalgia-fuelled shopping driven by the lockdown and time spent at home.

According to research carried out by Argos, more than a fifth of parents plan to gift their child something that conjures memories of their own childhood this year. It goes some way to explain why the likes of Star Wars and LEGO’s Nintendo Super Mario range are among the predicted top sellers for 2020.

Juliet Ward, head of toy buying at Argos, said: “With so much time spent inside during lockdown, the nation has rekindled its love for toys, turning to them now more than ever to keep themselves entertained during what has been a difficult time for many.

‘This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals.

‘When we craft the list of our top toy predictions for the year, we always try to accurately gauge the “toy crazes” that are set to make thousands of wish lists.

‘This year it’s heartening to see so many toys that will encourage families to spend time together, whether that’s putting together a LEGO Lamborghini or reminiscing over the Mario games of the 80s and 90s.”

An animatronic doll of The Child from The Mandalorian – affectionately known as Baby Yoda – is expected to be one of this year’s biggest hits, joined by the LEGO Adventures with Mario Starter Course, enabling fans to recreate the iconic platform game in brick form.

As Argos’ research goes on to suggest that 40 per cent of parents are set to purchase more toys that encourage active and imaginative play this year, the retailer is firmly tapping into the trend with its Little Live Pets Gotta Go Flamingo that tells kids when it has to sit on its potty. Joining it is the Poopsie Dancing Unicorn.

Familiar faces come in the form of new toys from LOL Surprise and PAW Patrol. Spin Master’s PAW Patrol Dino Rescue Dino Patroller is joined by the LOL Surprise OMG Fashion Dolls Series 3.

The £350 LEGO Technic Lamborghini denotes a desire for the high-end toy lines this year, while the £60 KidiZoom Studio reflects the youth’s lean in to the world of TikTok and YouTube. The list is rounded out with the Hatchimals Pixies Crystal Flyers, and Laser Battle Hunters, promoting active play.

Siso Toys UK is launching The Child plush toys later this year

Siso Toys UK has become the latest to tap into the popularity of one of the Star Wars canon’s most baby-faced characters, having detailed the forthcoming launch of its new plush range inspired by The Child from the Disney+ series, The Mandalorian.

Coming in at 25cm tall, and as cute as a button, the new The Child plush toy will be available to fans and collectors from October this year, giving 2020 the silver lining it truly needed.

Mayur Pattni, head of marketing at Siso Toys UK, said: “We’re excited to be bringing our new plush toy inspired by the Child to market. Made from quality fabrics, it is incredibly cute and is bound to capture the heart of every Star Wars fan.”

The new release will be promoted with fanzine sampling and social media activity that will run throughout the season.

The Child shot to popularity when the character appeared in Disney’s first live-action Star Wars streaming series, The Mandalorian back in 2019. A popular licensing programme swiftly followed, emerging from the US and now landing on UK shores to coincide with the launch of Disney+ earlier this year.