Tag Archives: The British red Cross

Snowman Enterprises relaunches Winter Windows initiative in support of The British Red Cross

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Snowman Enterprises, a Penguin Random House company, has announced that it will be launching The Snowman Winter Windows initiative this November.

Inspired by the rainbows that were displayed during the Covid pandemic last year in support of key workers, last year’s The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ timeless picture book, The Snowman, to share a little magic with their community and help to raise vital funds for UK children’s hospices.

This year, Snowman Enterprises is working with longstanding charity partner the British Red Cross to reach an even wider audience. The British Red Cross will be the charity partner for the 2021 Winter Windows campaign and will be encouraging children to create Snowman window scenes by including the activity as part of their schools outreach programme. Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.

Georgie Hart, Head of Community Education at the British Red Cross says: “As a long-time partner of Snowman Enterprises we’re delighted to be their chosen charity for this year’s Snowman Winter Windows Campaign. Our Kindness Calendars – which are used by thousands of teachers in schools across the country to help children learn about kindness – will include a Snowman Winter Windows stencil to help children create wonderful winter scenes. We can’t wait to see The Snowman and The Snowdog popping up in windows around the UK this Christmas.”

Snowman Enterprises has engaged multidisciplinary artist and social media influencer James Lewis as The Snowman Winter Windows ambassador this year. James will create a series of digital tutorials and content to inspire families to take part in this new festive tradition and create a Snowman Winter Window at home.

Izzy Richardson, Global Brand Director at Penguin Random House, says: “We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for The Snowman, and sprinkle some magic at home and in local communities.  We’re delighted to be working with the super talented James Lewis this year and we know his that incredible content is going to bring The World of The Snowman to an even wider audience.”

The World of The Snowman website has recently been relaunched and will host the digital content and tutorials, whilst James Lewis will share content with his global audience of over 5million followers on Instagram and TikTok.

“Having been a life-long fan of the work of Raymond Briggs, it was an honour to be asked to be ambassador for The Snowman Winter Windows Campaign this year,” says James. “The festive season for me is all about getting together with family and creating new memories, so I’m excited to invite people from all over the world to join me in bringing the magic home by creating a Snowman window display.”

In addition, James will be hosting a live draw-a-long segment at a World of The Snowman influencer event this November which will offer guests and their families a fully immersive, festive family workshop.

Snowman Enterprises celebrates ‘togetherness’ in winter roster with Royal Mint, British Red Cross, and Luna Cinema

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The Penguin Random House company, Snowman Enterprises is weaving a central theme of ‘togetherness’ through all of its brand activations for The Snowman this winter, with a focus on bringing families together in celebration, even when they are separated by Covid-19 restrictions.

High profile brand partnerships have been revisited including a licensing collaboration with The Royal Mint who recently launched a commemorative 50p coin design. The new design was created by Robin Shaw, lead animator on sequel The Snowman and The Snowdog, and features The Snowman hugging James,marked as a reflection on how the timeless tale brings people together at Christmas.

This is the third commemorative Snowman coin released by The Royal Mint in collaboration with Snowman Enterprises and officially licensed by Penguin Ventures (part of Penguin Random House UK), with previous coins released in 2018 and 2019.

The coin comes a range of finishes – including brilliant uncirculated, silver proof and gold proof versions.

In addition, a long term brand partnership with The British Red Cross has continued this year during the 150th anniversary of the charity, with a message of kindness for the UK.

The Snowman and The Snowdog are heading up a schools Kindness Calendar campaign, with the activity available as a free download to all primary schools. The calendar will help children learn about kindness, the importance of having connections and friendships with others and how to cope with change.

The Snowman and The Snowdog will inspired the winter social media campaign for The British Red Cross once again this year and a co-branded version of the audio book is available exclusively at TKMaxx, with profits donated to the charity.

Izzy Richardson, global brand director, Penguin Random House Children’s UK, said: “We could all do with some extra magic this festive season and it’s our hope that the timeless magic of The Snowman, will provide a familiar warmth and reassurance to families everywhere this winter.

“We have had to rethink many of our planned activations and are proud to be entering the Christmas season with a robust programme of Snowman activity that celebrates theme of togetherness, even when we are apart. We are delighted to continue long term brand partnerships with the British Red Cross and The Royal Mint, whilst welcoming new experiences that bring the ‘World of The Snowman’ to life through new partnerships with Luna Cinemas and Forest Holidays, who’s Snowman experiences will offer families and loved-ones surprising ways to come together in celebration this Christmas.

“In among all of this exciting activity, is our recently launched ‘Winter Windows’ initiative, that places The Snowman at the very heart of British Christmas this year and raising vital funds for children’s hospice charities with every window created.”

The Snowman Winter Windows campaign which is supported by Peter Andre and his family, aims to spread some magic around the UK this Christmas whilst raising vital funds for children’s hospice charities, Chestnut Tree House and Together for Short Lives.

Every Wednesday for six weeks a new line art illustration from The Snowman is made available at https://www.thesnowman.com/winter-windows and shared on The Snowman social media channels. These can be printed and coloured and then added to a window to build a scene from the classic story.

Snowman Enterprises Ltd has pledged £1 for every Winter Window scene shared on social media and a bumper Snowman prize bundle will be awarded to one lucky winner.

New partnerships have been confirmed for The Snowman this winter including family trails at Forest Holidays. The Snowman and The Snowdog interactive family trails have launched in nine locations around the UK, ensuring that families who book a Forest Holiday break will have an extra magical experience.

Every guest will receive a special, bespoke edition of the classic Raymond Briggs’ The Snowman, whilst all Forest Holidays gift shops will stock a range of Snowman licensed merchandise.

Finally, whilst many screenings and live performances have sadly been cancelled this year, a collaboration with Luna Cinemas will ensure that families can come together with The Snowman this winter.  The Snowman and The Snowman and The Snowdog animations have been included in the Luna Drive In Winter Cinema, offering families the opportunity to continue their festive tradition of watching these classic films in an exciting new way.