The London Sock Exchange puts best foot forward with TfL Collection

The London Sock Exchange has launched its TfL Collection – a range of socks developed in collaboration with Transport for London, celebrating the city’s most iconic transport through the medium of yarn. The deal was secured by TSBA Group, TfL’s global licensing agency.

The London Sock Exchange team has worked closely with the TfL brand and design team to create six distinct pairs of socks. The socks have been knitted using The London Sock Exchange’s signature 200-needle knitting process – giving each pair a finer, stronger, more comfortable finish, and next-level detail in design. The socks are available in single pairs (£12) or special edition giftboxes (£30 or £60) from

  • The Tube Inspired by the London Underground trains – this pair features a Tube train spiralling around the wearer’s ankle.
  • The Routemaster Inspired by the world’s most famous bus: the double-decker red Routemaster – this pair features an all-over pattern made of buses rendered in isometric, 3D form.
  • The Platform Inspired by the platform safety graphics including yellow and white lines, and the ‘Mind The Gap’ mantra – this pair features a simple monochrome graphic with yellow and white lines.
  • Tickets, Please Inspired by London’s Oyster cards, travelcards and railway tickets – this pair features an all-over pattern built up of colourful tickets familiar to any Londoner.
  • The Gingerline & The H&C Inspired by Harry Beck’s iconic map of the London Underground. These socks feature repeat patterns made up of interchange stations as represented on TfL’s line diagrams – creating a polka-dot style sock with a London twist.

A promotional campaign featuring striking photography shot on the TfL network is set to run across national and social media.

“TfL owns a unique, vibrant and rich history, represented by iconic design such as the roundel and tube map,” says Jo Edwards, Head of Global Licensing, TSBA Group. “At their British studio, The London Sock Exchange took these assets to create exclusive designs which feel playful, contemporary and full of charm.”

Ellen Sankey, Brand Licensing Manager at Transport for London, adds: “This creative collaboration celebrates the instantly recognisable and historic design of London’s transport network, showcasing classic British heritage with a twist. By using eye-catching designs such as the iconic Routemaster bus, as well as modern designs like the Oyster card in the range, these new products are a great way for people to take a little bit of London with them wherever they go.”

To view the socks, visit , and

For more information on the collaboration, or to find out how you can partner with the TfL brand, contact TSBA at

The London Toy Company launches its first TfL train sets all made from recyclable plastics

The London Toy Company has lifted the lid on its venture into new toy categories this year, with the launch of its Transport for London licensed train set and trains, all made from recyclable plastic.

The new launch marks the first time that The London Toy Company has entered the plastic toys market, having made a name for itself in the plush sector, working with a wealth of reputable licensing partners, including TfL.

Following a two year period of product development, the curtain has been drawn to reveal the firm’s new London Underground Electric Train Set (£39.99), which includes a track and tunnels made from cardboard that can be constructed at home. Having worked closely with TfL engineers, the track presents an authentic shape and feel to a London Tube station, and features an included sound module, reminding fans to ‘Mind The Gap’.

The new line-up also includes a standalone entry level model of the newest S Stock trains on the system, priced at £7.99.

“It’s all very exciting for us to be expanding on our ever-successful Underground soft toy range with a raft of new products for all ages and budgets,” Joel Berkowitz, founder and director of The London Toy Company, told

“Although our soul lies in soft toys, we had fantastic opportunities to expand into the plastic/hardlines category with our licensors. The price point for our new products will fit well into the pocket money category which was a key area we have been wanting to access.”

Early reaction to the toy line has been extremely positive, Berkowitz has revealed, with clients already telling the team that its new Underground Train Set ‘will be the star of the show this Christmas. Many have also championed the company’s decision to use recyclable materials in the production of its new range.

“We have committed to offsetting our carbon footprint and that’s why we have taken the decision to ensure all of our new plastic toys are made from recyclable materials, and are also recyclable themselves,” said Berkowitz.

“TfL is all about encouraging a greener lifestyle and what better way to emphasise this with sustainably manufactured toys that capture the brands’ identity and values.”

Already on board to stock the range this season are the likes of Amazon, and IWOOT, while Berkowitz is filled with surety that the range “will fly” at wider retail.

The company has since teased numerous developments across other key brands within the portfolio and strong performances with Harry Potter and JCB.

“We are also working directly on projects with a number of clients such as Boeing, The Tank Museum, Merseyrail, Goodwood, RAF, Steven Brown Art and other on some incredible new toys,” said Berkowitz.

“Over the last year and a half, I have experienced the roller coaster of extreme pessimism, and extreme optimism.. Collapsed tunnels, yet also tunnels with the brightest light at the end. What I can say is that we have emerged from Covid in ways I had never imagined.

“Silver lining really are a thing. Stay focussed, stay passionate, and do the things you don’t always want to do… and and have fun.”


Bimber Distillery partners with Transport for London to launch The Spirit of the Underground collection

London’s award-winning Bimber Distillery has launched its “The Spirit of the Underground” collection of single malt whiskies, each featuring a different station on the London Underground network. The partnership between the distillery and Transport for London was brokered by the brand’s global licensing agency, TSBA Group.

The launch range showcases four well-known Tube stations: Waterloo, Baker Street, King’s Cross St Pancra, and Oxford Circus, with each bottle featuring stylish iconography presenting a unique piece of London’s history. Each comes adorned with an eye-catching label and packaging design that observes the significance of each station’s location.

The four initial releases of the collection have been selected from the distillery’s finest ex-bourbon casks and are offered at full cask strength and without chill filtration. Each reveals a highly individual, but perfectly balanced merger of aroma and flavour that reflects the passion and craft of Bimber.

The cask selected for the Baker Street expression was chosen by the members of the 2020 Bimber Klub Tasting Panel – the distillery’s rapidly growing membership community.

 Speaking of the launch, Bimber spokesperson Matt McKay said: “We’re delighted to unveil this exciting new partnership and the first expressions of The Spirit of the Underground Collection. As we approach the fifth anniversary of our spirit, this collaboration with Transport for London celebrates both one of the great engineering projects of the past 200 years and the ongoing development of our spirit. Bimber is very much a product of London and we’re thrilled to showcase our single malt whisky in this most incredible way.”

With 270 stations on the network to select from, The Spirit of the Underground Collection is intended to grow alongside Bimber. New expressions will be added in batches (four single casks at a time) populating each of the Underground’s 11 lines and reflecting the vibrancy and multiplicity of the stations and locations throughout the capital city.

Julie Dixon, head of customer information design and partnerships at Transport for London, said: “This imaginative collaboration really shows off the visual splendour of our historic and instantly recognisable Underground network. It’s been great to work with a London-based distillery to create this collection and we hope fans of whisky will enjoy this collection as it grows.”

Release one of The Spirit of the Underground Collection will be available later this month with an RRP of £125 per bottle. Release two, which will feature four more iconic London Underground stations, is scheduled to be unveiled over the coming months.

All the expressions in The Spirit of the Underground Collection were crafted to Bimber’s exacting standards. The spirit was produced from the distillery’s single farm barley and malted on a dedicated floor at Warminster Maltings before being fermented for seven days in bespoke, on-site constructed American oak washbacks.

Distillation took place in Bimber’s customised stills which possess an increased copper surface area, which results in a rich fruit-forward, layered spirit.