Silvergate Media teams up with Tencent Video in a new landmark partnership

Silvergate Media is joining forces with Tencent Video to bring its new animated series The Creature Cases to China.

Silvergate will also partner with Tencent Video on a full consumer products roll-out in China from 2023, to be led by toys and publishing.

The Creature Cases is an action, comedy and detective series animated by TeamTo that follows the adventures of a unique detective duo who specialise in solving animal mysteries. The first series, launched on Netflix on 12 April 2022, is soon to be released on Tencent Video, which will significantly expand the broadcast reach to families across China.

The Creature Cases storylines have a vibrant, universal appeal and we’re excited that this new partnership with Tencent Video will bring the show to viewers in China,” says Ron Allen, EVP Commercial. “Tencent Video shares our passion for bringing audiences innovative children’s content and we look forward to showcasing the series on China’s leading VOD platform and building a broad consumer products programme.”

Selina She, Director of Kids’ IP Development and Programming Centre at Tencent Video, says: “We are delighted to get our paws on The Creature Cases and thrilled to be partnering with Silvergate Media on this dynamic new series. We deduce that its exotic mix of real-life fascinating facts from the amazing animal kingdom along with side-splitting, super-sleuthing detective antics will have broad appeal in China. We are excited to be launching the series in the territory shortly, followed by the start of our consumer products programme which will be full of animal wonder!”

In The Creature Cases, Sam Snow and Kit Casey are the lead agents of CLADE: the Covert League of Animal Detective Experts, who solve animal mysteries by exploring the habitats and behaviours of fascinating, sometimes bizarre creatures. Armed with top-secret intel from their miniature contacts, the Mice Squad, these brilliant animal sleuths travel a world populated exclusively by animals, solving mind-boggling animal mysteries that mix real zoological facts with wild detective action.


Aardman strikes major deal with Tencent for Shaun the Sheep streaming in China

The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China.

Tencent Video is the leading online video streaming platform in China. Under the new deal, it will become the home of Shaun the Sheep’s library of 170 episodes, including series six which launched earlier this year. The placement with Tencent Video complements Aardman’s worldwide deal with Netflix for the entire Shaun the Sheep catalogue.

Robin Gladman, senior distribution and acquisitions manager, said: “Our new deal with Tencent Video is a truly exciting next step for our business in China and a great moment for the studio.

“Tencent Video will become a fabulous new home for our biggest global brand ‘Shaun the Sheep’ and help us reach millions of families across the territory.”

The studio continues to build its Chinese licensing programme for the brand alongside its agents UYoung, securing prestigious partnership and building a strong and loyal fan base. Most recently Shaun the Sheep has collaborated in a creative promotional partnership in China with a line of children’s clothing with Italian high fashion sportswear brand FILA.

The Shaun the Sheep x FILA Kids ‘Shake it with Shaun’ themed campaign was announced with a vibrant teaser video on Children’s Day (China), which achieved an impressive 11M views in just 24 hours. The new product range consists of a complete range of apparel, footwear and accessories for children and the launch will be supported by in-store activities featuring Shaun the Sheep character costumes and interactive dance machines for shoppers to enjoy, as well as a Tik Tok online Dancing Challenge followed the Shake it with Shaun video expected to attract millions of fans to participate.

With its increasing global appeal for families, the team at Aardman continues to develop its portfolio of Shaun the Sheep attractions and live experiences in the territory, including the national touring stage show Shaun the Sheep – The Alien Visitor in partnership with Hand in Hand Theatre Company and Shaun the Sheep Go To Sanya, launching at the Mangrove Tree Resort World, Hainan in summer 2020.