Warner Bros Consumer Products and Myprotein flex new collab with limited edition Superman collection

Warner Bros. is once again flexing its consumer products muscles, this time through a renewed partnership with the popular fitness brand, Myprotein, to launch a limited edition Superman protein range.

Launched this week, the new whey protein and accessories collection follows a successful pairing between the Warner Bros Consumer Products and My Protein that first landed in 2020 when the fitness brand introduced its Justice League Hero Protein.

Fuelled by a demand for DC Comics inspired workouts, the brand reconnected at the tail of last year to introduce its Warrior Protein, a limited edition run themed around the Wonder Woman film, WW84.

Now, the two are at it again, this time bringing out a solo collection for Warner Bros’ own Man of Steel, Superman. The collaboration features the Myprotein Superman Clear Whey Protein in Acerola Cherry, available in 10 and 20 serving tubs, as well as a limited edition bundle that includes a Superman t-shirt along with a 20-serving protein tub and shaker.

“Last year, Myprotein and Warner Bros Consumer Products launched their official licensing agreement with the introduction of a special Justice League Hero Protein, followed by a Wonder Woman 84 range. The Superman limited edition is the latest installment of three super hero lines for Myprotein,” read a statement from the firm.

The company is expecting the range to be ‘a blockbuster’ among fans and is urging consumers to get their orders in fast, signalling the Superman range to be the final launch in its Warner Bros. collaboration.

Warner Bros. partners with Wonderland Restaurants to bring DC-inspired dining experience to London

Warner Bros. has partnered with the emerging experiential dining group, Wonderland Restaurants to bring a new, DC-inspired establishment to London’s Soho.

The restaurant, called Park Row, is scheduled to open at 77 Brewer Street, and will be the first fully-immersive DC-inspired restaurant experience in the world, bringing with it characters from the DC universe, including Batman, Wonder Woman, and Superman.

Wonderland Restaurants is a new group formed by leading names in the culinary world, including its executive chef Cláudio Cardoso, the former group executive chef at Sushisamba, innovation director Mark Garston, the former head of central development at the Fat Duck in Bray, and creative director Mike Bagale, the former executive chef at Alinea in Chicago.

This trio will be responsible for the development of the menu.

Park Row will occupy the 18,000 sq ft basement at the Crown Estate’s Grade II-listed venue. It will have 330 covers across five restaurants and three bar areas with interiors designed by London-based Ab Rogers Design (ARD).

ARD has designed the interiors to bring DC’s famous fictional environments to life.

Pennyworth’s (named after Bruce Wayne’s butler, Alfred), will serve historically-inspired British sharing dishes. The Iceberg Lounge, dedicated to Batman comic book villain the Penguin, will be the largest restaurant in the Art Deco dining room featuring an international menu, cocktail bar and live entertainment.

There will also be a Harley Quinn-inspired restaurant and an Old Gotham City speakeasy, serving cocktails and sharing plates. The Monarch Theatre, Park Row’s multi-sensory tasting menu experience, will use projection mapping technology ‘to explore the psychology of heroism through food.’

James Bulmer, chief creative officer at Wonderland Restaurants, who founded and owns the group together with private equity investors, said: “This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guests. Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match.”

Peter van Roden, senior vice president of Global Themed Entertainment at Warner Bros. Consumer Products, added: “Warner Bros. Consumer Products and DC have been integrally involved in the creative development of the concept, collaborating and contributing to Wonderland’s vision for this unique experience and expression of the DC brand.

“We are hugely excited to see the first immersive DC-inspired restaurant open here in London and wish the incredibly talented team at Wonderland and Park Row all the best for its launch.”