Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories.

Mike Kappit, chief operating and insights officer at Subway, said: “Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

Bill Cross, senior vice president of business development at BSLG, added: “Subway is an iconic brand known throughout the world for customized, delicious subs made with quality and fresh ingredients.

“Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”

BSLG was handed the Licensing International Awards for Best Licensed Products in the food and beverage category in 2019.