Style Sisters head to Ideal Home Show

Aspirational lifestyle duo Style Sisters, Gemma Lilly and Charlotte Reddington, are heading to London’s Olympia exhibition hall this week as VIP guest speakers at the 2022 Ideal Home Show.

The Style Sisters have become well known for their expertise in home styling, interior décor and curating celebrity home transformations. Their practical hints and tips, mixed with their timeless style, have seen their brand continue to grow in popularity over the past 18 months. In September 2022, they are set to launch their own eagerly awaited Style Sisters collection, including home storage, accessories and home fragrance.

Today (Thursday 24 March) the Style Sisters will participate in three separate sessions at the Ideal Home Show on the Interiors Stage (11am and 4pm) and in the Super Theatre (12.30pm). Titled “Embrace Your Space”, the sessions will focus on giving the audience practical solutions on de-cluttering and tips on how to organise both wardrobe and home. Their sessions will also include visual demonstrations and step-by-step “How To’s” in styling and organising space around the home.

Deborah Haigh, Commercial and Retail Manager at Lisle Licensing, which represents the girls’ for their licensing strategy, says: “Gemma and Charlotte’s appearance at the Ideal Home Show is so fitting.  They’re at the UK’s most loved homes and interiors show and attendees will be able to see just how beneficial a stylish and organised living space can be to their lives.

“2022 is already shaping up to be a great year for the Style Sisters, and their own range, carefully created by the girls and our fantastic licensee partners, gives consumers everything they need to embrace their space.”

Lisle Licensing inks Sebnini deal for Style Sisters

Lisle Licensing has announced that Sebnini Trading, one of the UK’s leading experts in candles and home fragrance, will be the home-fragrance partner for aspirational lifestyle duo Style Sisters.

The luxury candle and diffuser specialists, who have more than 30 years of experience in developing bespoke candles and diffusers for the private label industry, are a perfect partner for the Style Sisters, who have created a brand followed by thousands, all keen to aspire to their expertise in home styling and eye for beautiful, yet functional, lifestyle products.

Sebnini will work with the Style Sisters – Gemma Lilly and Charlotte Reddington – to curate a range of candles, reed diffusers and room sprays that are synonymous with the design duo’s brand and vision. As discussed frequently by Gemma and Charlotte in their social media postings, Style Sisters believe that “Scents change everything in a room, whether it be a candle for the living room or bathroom or an everyday diffuser that draws attention to the room when you walk in.”

The range will focus on creating beautifully crafted sustainable vessels that are a joy to open, use and also gift.

Commenting on the appointment of Sebnini as Style Sisters’ candles and home fragrance partner, Deborah Haigh, Commercial and Retail Manager at Lisle Licensing says: “Both experts in their field, we are delighted by the Style Sisters and Sebnini partnership. Sebnini’s wealth of knowledge and experience shines through, and this makes them perfectly placed to create a range that’s so close to the girls’ hearts.”

Sebastian Schyberg, Sales Manager at Sebnini Trading, adds: “Sebnini is incredibly excited to work with the Style Sisters to create an innovative range of home scents that embodies the carefully curated brand that Gemma and Charlotte have worked hard to create. Gemma and Charlotte are great collaborators and their vision for the range is something Sebnini feels privileged to be able to bring to the market. We hope those who follow the Style Sisters fall in love with this range as much as we have.”

In the past 12 months since appointing Lisle Licensing, the duo have continued to grow their brand with high-profile celebrity home transformations, appointed Hunter Price for storage and organisation solutions, and attended Brand Licensing Europe in November for a Q&A session followed by a book signing of their coffee table title Helping You Live an Organised and Stylish Life.

BLE latest: Style Sisters’ live appearance, plus attractions for speed freaks and dog lovers

Come and meet the celebrities’ favourite duo, the Style Sisters, for an insight into their incredible skill set detoxing, styling and organising homes; relax with special guests from Battersea Dogs & Cats Home and Guide Dogs; check out the latest automotive innovations with Motul and more.

With nearly 300,000 Instagram followers, celebrity clients and fans aplenty, Style Sisters Gemma Lilly and Charlotte Reddington are taking time out of their busy schedules to make an exclusive appearance at Brand Licensing Europe (BLE) next Thursday (18 November) to tell the story of their burgeoning brand in the Retail Trends Lounge and take part in a meet-and-greet at the BLE bar.

Attendees are not only able to grab one of 40 giveaway copies of their book Style Sisters: Helping you live an organised and stylish life, but also be in with a chance to win a very special wardrobe detox* by The Style Sisters themselves.

“We are thrilled that the Style Sisters are able to join everyone at BLE, talking to retailers, licensees and guests about their success in business and what it takes to bring an organised and stylish life to everyone’s home, and on all levels of budget,” says Francesca Lisle, Managing Director, Lisle Licensing.

“Style Sisters are due to launch their licensing programme in Spring 2022 and are looking forward to sharing their plans with guests in the retail lounge and in the BLE Bar during Thursday afternoon.  After all, every stylish life deserves a glass or two to make you smile!”

Exclusive appearance from the Style Sisters on Thursday 18 November:

2.15pm-2.45pm – Presentation and Q&A in Retail Trends Lounge
2.45pm-3.45pm – Meet & Greet at BLE Bar (Stand C191)

Gemma and Charlotte’s appearance at BLE (17-19 Nov, ExCeL London) is just one of many exciting new announcements to the event schedule.

Each day of the show, BLE attendees can meet a Battersea dog or join the Battersea Dogs and Cats Home team at any time for a chat and ice cream by Jude’s (visit stand #C201), which last year launched its Battersea branded ice cream for dogs.

Guide Dogs for the Blind will also be bringing two adult dogs and two pups in training to the first day of BLE, Wednesday November 17. Attendees can meet them via their brand licensing agent, Bulldog Licensing (stand #A182), or come and say hi as they make their way through the show.

Attendees with a love of all things automotive can visit a wide variety of cars and motorcycles on the show floor from a range of prestigious brands. Direct to Retail will be bringing an M-Sport WRC Rally Car (Stand #D143/C190), BlueSkye Licensing and KJG Ltd will be showcasing the world’s smallest car, the Peel P50, on the BLE Bar and the Motul Café will be hosting two iconic British and Italian bikes – the 1956 Triumph Bobber and 1979 Moto Guzzi Custom – to bring automotive brand licensing to life.

BLE runs from Nov. 17-19 and is also followed by a complementary two-day online event on 30 Nov and 1 Dec. Registration for both events is free and available online at Please note, visitors to the in-person event at ExCeL London are asked to register by Tuesday 16 November.

* The winner of the Style Sisters’ Wardrobe Detox must live within the M25 and must submit a picture of their wardrobe to gain approval. Single/two single wardrobes only.

Lisle Licensing lands aspirational lifestyle duo Style Sisters

Lisle Licensing has secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.  

In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can transform the lives of their follower fan base and celebrities. 

The appointment of Lisle Licensing will enable the Style Sisters to engage with consumers who are not only inspired by their style, but also aspire to their way of life by being able to purchase the duo’s own portfolio of home and lifestyle products.

Collectively, Gemma Lilly and Charlotte Reddington have more than 15 years’ experience in the fashion and interiors space, and since forming Style Sisters have notched up a social audience thanks to lifestyle and fashion images in collaboration with UK celebrities including Amanda Holden, Rochelle Humes, Stacy Solomon, and Billie Faiers.  

With more than 204,000 Instagram followers, and garnering an average 2,000 more week on week, the pair reach 14.4 million page impressions per week.  Affiliate product promotions with the likes of Swyft Home and Attic Self Storage have been integral to growth and procuring their own brand awareness as a result of follower and hyperlink interactions.

Licensing has now been earmarked as the natural next step for the two friends. The team at Lisle Licensing will focus on building a Style Sisters’ lifestyle product range across furniture, home accessories, storage solutions, wallpaper/paints, candles and fragrance plus kitchenware and home textiles. 

Francesca Lisle, MD at Lisle Licensing said: “2020 has meant we’ve spent more time than ever in our homes which has reignited the home styling and DIY sector. The Style Sisters appeal to a broad range of ages with their enthusiastic passion for home styling and have a natural ability to engage with consumer tastes; we can’t wait to build a broad range of products that solidify their position as experts in their field.”

Gemma Lilly and Charlotte Reddington, added: “We couldn’t be more excited about the next chapter of our journey, creating our own brand and products has always been the long-term vision and we couldn’t be happier to be working with Lisle so that they can help bring that vision to life.”