BlackMilk Clothing to release Stranger Things collection

Stranger Things fans will be able to turn their fashion game “upside down” with BlackMilk’s latest capsule collection, featuring monsters and icons from the hit television series.

Following on from its Squid Game collaboration in 2021, BlackMilk has once again teamed up with Netflix to celebrate Stranger Things’ epic fourth season with clothing that captures the show’s ghoulish monsters and totally rad ’80s charm.

The 14-piece collection features imagery of the well-known Demogorgon along with new monster the Demobat, alongside iconography related to the Hellfire Club, Hawkins High’s DnD club that is central to much of the events of season four.

Stranger Things x BlackMilk will be available for purchase at 7am (AEST) June 21, and the full collection can now be previewed on the BlackMilk website.


Zavvi launches exclusive Stranger Things collection ahead of the new season

Ahead of the new season of Netflix hit Stranger Things, online retailer Zavvi has released a new instalment of exclusive merchandise inspired by the show, with everything from t-shirts to denim jackets and tote bags up for grabs.

To reflect the conflicting worlds of the town of Hawkins and The Upside Down, the team at Zavvi have created ‘fan clubs’ for both El and the Demogorgon. Designed using iconic characters and scenes from throughout the series, the clubs are reflected through the aesthetics of the range, including design and colour palette.

With a clear influence from the 1980s era, the collection features distressed denim jackets, vintage graphic tees, and accessories such as blankets and stickers.  Emblazoned with illustrations of the Demogorgon, stills of Billy Hargrove and calls to find Will Byers, the new exclusive range will be available on from 6 November 2021, with prices starting from £14.99.

Zavvi Stranger Things: Battle of the Fans Collection



Pop culture retailer Geek Retreat to open 100 new UK stores as geek chic continues to rise

The UK’s geek culture retailer, Geek Retreat, has detailed its plans to open 100 new stores on high streets across the country over the space of the next two years, part of its own plans to ‘breathe new life into town centres.’ The move follows the rapid rise in the popularity of the pop culture scene among consumers today, one that has given rise to the success of the Marvel franchise or the likes of Netflix’s Stranger Things.

The opening of the 100 new Geek Retreat stores will not only ride the crest of the current wave of demand in pop culture and games, but will create around 600 new jobs in the UK.

Board gaming, card trading and tabletop games make up an industry currently worth some £8 billion in the UK alone. This is predicted to grow by 3.1 per cent annually over the next three years, highlighting its continued popularity.

The Geek Retreat franchise – which opened its first store in Glasgow in 2013 and now employs 110 people – is a comic bookstore, gaming cafe and events hub rolled into one. It currently has 14 city-centre stores, including Glasgow, Newcastle, Birmingham, Leeds, the Wirral, and two in London, which stock geek culture merchandise like comics, posters, clothing, figures and memorabilia as well as games and trading cards.

New stores in Bournemouth, Northampton, Liverpool and are due to open shortly. Northwich and Chelmsford were the most recent stores to open, attracting the largest opening days to date.

All stores do and will commit to a COVID-19 secure environment, with social distancing and hygiene measures in place, to give customers extra piece of mind that they can visit in confidence. Small gaming events can take place with safety guidelines being carefully implemented.

Peter Dobson, chief executive of Geek Retreat, commented: “The UK’s gaming and hobby sector is a real success story and Geek Retreat is a home for the communities who are at the heart of this phenomenon. The wellbeing of our customers and staff has always been incredibly important to us – now more than ever everyone should expect a friendly, safe and clean environment to meet and play.

“We have made sure all of our stores are welcoming and accessible to gamers whatever their interests, providing a place for our loyal customers to get out of the house and play safely post-lockdown.

“This is particularly important for our more vulnerable customers, like those on the autistic spectrum, or with mental health issues where being in an inclusive, welcoming, and social environment is very important. It is strength of the relationships which our stores build with local communities that is a key driver of growth.”