Story House Egmont launches CoComelon Magazine

Story House Egmont has launched CoComelon Magazine, based on Moonbug Entertainment’s successful preschool brand. The magazine aims to help preschoolers learn letters, numbers, and colours, and will cover important life lessons, providing parents with an opportunity to teach and play with their children as they enjoy the content together.

On YouTube, CoComelon is the no. 1 kids’ channel, the no. 1 educational channel, and the no. 2 channel worldwide. CoComelon garners 2.5 billion monthly views on YouTube and is adding to its 119 million subscribers every day.

On Netflix, CoComelon was 2020’s most watched show, and so far in 2021 it has been featured in the top 10 list for 258 consecutive days.

With further reach on BBC iPlayer, Cartoonito, Tiny POP and SKY Kids, this makes CoComelon the world’s most watched kids’ show, with the largest kids’ audience ever.

CoComelon is the latest addition to Story House Egmont’s pre-school portfolio which currently includes Thomas & Friends, Milkshake!, Ryan’s World, PAW Patrol, the UK’s no. 1 preschool magazine, and PAW Patrol EXTRA, which launched into the UK market in August this year. The launch issue comes with a Doctor Playset and complementary content inside the magazine which encourages young fans to ‘Play Doctors’. Issue 1 also includes 45 stickers alongside a tick-and-stick reward chart to incentivise all those mini milestones that young children achieve every day.

Over 14,000 retail outlets are stocking the magazine in the UK, enhanced by mass-market listings achieved across all major grocery, convenience, and discount outlets. Further promotional activity is happening in-store to celebrate the first issue at Tesco, Asda, Morrisons, Sainsbury’s, Co-op, and LIDL, to drive prominence and awareness among consumers.

“We are delighted to be launching the CoComelon magazine and sharing this joyful brand in a printed format with thousands of young families across our publishing network,” says Laura Adnitt, Story House Egmont Publishing & Brand Management Director. “CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio. We are incredibly excited by this new entry into the market and can’t wait to see the consumer reaction to CoComelon magazine.”

Katie Wilkinson, Publishing Manager for Moonbug’s EMEA Licensing Agent, ThePoint.1888, says: “To launch a new title into 14,000 retailers in the UK from the start is quite incredible and shows the immense popularity of CoComelon.  Story House Egmont have done an incredible job capturing the essence of this brand in a new magazine and are supporting with an exciting marketing plan.  I cannot wait to see this launch.”

CoComelon magazine will launch in UK, Poland, Sweden, Norway, Czech Republic, Hungary, and Croatia in 2021, with Australia, New Zealand, Germany, Austria, and Switzerland all due to market in early 2022.

Story House Egmont reveals its new PAW Patrol kids’ magazine, PAW Patrol Extra

Story House Egmont has launched its newest preschool magazine, teaming up with Spin Master Entertainment to introduce PAW Patrol Extra, a new monthly title designed to ‘satisfy the incredible demand’ for PAW Patrol content.

The new launch marks the second PAW Patrol licensed title in the Story House Egmont portfolio and follows the successful launch of the PAW Patrol flagship magazine some five years ago. Half a decade on, and Egmont still reports “incredible demand” for the UK’s leading preschool magazine.

Last year, amid what is recognised as a challenging year for the children’s magazines market, the flagship PAW Patrol title sold 880,000 copies and delivered £4 million in RSV. Out of a 17-issue publishing schedule, 2020 saw three issues selling over 63,000 copies and generating close to £1 million in RSV on those issues alone.

The new PAW Patrol Extra has now been billed as ‘the perfect complimentary purchase for PAW Patrol fans’, focusing on specific characters, themes and seasonality, and creating new and captivating content. The branded covermounts are closely linked with the editorial and will reflect important core themes from PAW Patrol TV episodes like empathy and friendship.

The first issue of PAW Patrol Extra focuses on Marshall – the fan favourite fire-fighter pup. From the firehouse to his fire truck, Marshall is a Dalmatian who is all action, which is exactly what readers will find in the first issue of PAW Patrol Extra. As well as stories, stickers, games and posters, issue number one is complimented by four Marshall-themed gifts.

Kiran Vara, publisher of PAW Patrol Extra magazine, said: “We’re thrilled to be celebrating the launch of PAW Patrol Extra magazine. In such a highly competitive market, the sustained growth and popularity of the flagship magazine is a testament to the strength of this incredible evergreen brand and we’re so excited to be giving fans even more action-packed fun with the launch of PAW Patrol Extra.”

Story House Egmont acquires magazine and activity book rights to pre-school hit CoComelon

Story House Egmont – formerly Egmont Magazines – has acquired the magazine rights to the hit pre-school property CoComelon, spanning all territories in the group for magazines, as well as colouring and activity books across EEA regions.

The move follows what has been a highly successful run for CoComelon, which is not only the current number one children’s channel on YouTube, but was 2020#s most popular show on Netflix. On YouTube alone, the series garners 3.5 billion views per month, and is adding to its 107 million subscribers every day.

CoComelon is the latest addition to Story House Egmont’s pre-school portfolio, which currently includes Thomas & Friends, Milkshake!, Ryan’s World, PAW Patrol, and more. Story House Egmont has itself seen vast success in the pre-school sector, having seen a ten per cent growth in RSV year on year.

The deal was signed by Story House Egmont Publishing Director, Laura Adnitt and includes all territories in the group for magazines, as well as Colouring & Activity book formats for EEA territories.

Adnitt said: “As a parent, I know first-hand the great appeal and value of CoComelon. As a publisher, I see the huge potential to share this blissful brand in a printed format with thousands of young families across our publishing network. CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio, where we aspire to offer something for every child. We are incredibly excited by this acquisition and can’t wait to get started on our product development with Moonbug.”

Katie Wilkinson, publishing manager at The Point.1888, said: “When Story House Egmont takes on a new brand, it fully commits to the partnership and to building the brand. The scale of CoComelon is like nothing we have seen in preschool and we cannot wait to see what this new partnership will deliver to its fans.”