Tag Archives: Starter

Starter teams with Pull&Bear for women’s SS22 capsule

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Iconix Europe’s sportswear brand Starter has teamed up once again with Inditex’s youth fashion label, Pull&Bear, to launch a second collection, for spring/summer 2022. 

The new womenswear collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of Americana-inspired colours such as red, white and blue, offset against neutral beige.

Pieces include an oversized jersey hoodie with shorts co-ord, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos.

To complete the look, Pull&Bear has also developed a selection of varsity-look embroidered logo socks.

This collection is available now in the European/UK markets, both online at pullandbear.com and in a selected group of stores.

Starter marks its 50th anniversary with Pull&Bear collab

 

Starter marks its 50th anniversary with Pull&Bear collab

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To mark sports brand Starter’s 50th anniversary, Iconix Europe LLC, the European arm of global brand management company Iconix Brand Group, has teamed up with Inditex’s youth fashion brand Pull&Bear to present the Starter x Pull&Bear Autumn/Winter 2021 capsule collection.

The range combines streetwear with athleisure sportswear and is aimed at a younger fashion-forward demographic. A prominent two-tone theme runs throughout the collection, showcased in a two-tone denim jacket, a patchwork shirt and an oversized cardigan finished with a logo patch.

The centrepiece of the offering is the Starter classic varsity jacket, which has been updated with multiple embroidered Starter 50th anniversary logo patches.

Other standout pieces include a tone-on-tone raincoat with an oversize fit, and faux shearling in the form of a pull-over with a pouch pocket and a second version with a zip fastening, which give a nod to the latest trends. The collection also offers sweatshirt and jogging trouser co-ords, all of which feature pile embroidered logos.

To complete the look, Pull&Bear has developed a comprehensive selection of accessories, including baseball caps, beanies and socks.

The collection will be available in Europe/UK markets, both online at pullandbear.com and in a selected group of stores.

 

 

Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

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Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021.

Established in 1971, the Starter brand quickly became an innovator in global sports brands by connecting fans with their favourite teams and players, and pioneering the fusion of sports clothing with popular culture by partnering with major professional sports leagues, colleges, Olympic sports, and individual athletes.

What began with the now iconic star logo and the idea that ‘Every athlete dreams of being a starting player,’ the brand went on to become a leading part of sports fans’ lives. Starter quickly expanded beyond sport, drawing influence from music and pop culture, too, with key moments including Joe Torre of the New York Mets stepping onto the field wearing the first authentic Starter satin jacket.

Daisy Laramy-Binks, managing director of Iconix Europe, said: “I am delighted to see the iconic global Starter brand and the powerhouse that is Zara come together for this exciting partnership which will provide the Zara customer with a fashion-forward take on American heritage sportswear at its best.”

The multi-category collection for spring/summer 2021 to mark the 50th celebration will include pieces such as women’s T-shirts, a vest dress, crop top, shorts, joggers, reversible bucket hat, and a bodysuit. The color story will encapsulate Spring Summer hues of pink, white and the Starter brand’s signature blue, to give a contemporary sports-inspired look.

Zara has become a key fast fashion High Street retailer, with the parent company Inditex selling in 202 markets through its online platform or its over 7,000 stores in 96 markets, Zara has the highest store count of 2,118 across all of the Inditex brands.

Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids’ collections, to deliver new ideas in the right place and at the right moment.

The collection is now available on Zara.com and in select stores Internationally (where permissible due to the lockdown restrictions).