LINE FRIENDS partners with Starbucks for festive collaboration

LINE FRIENDS, the popular characters based on stickers from messaging app Line, have partnered with Starbucks to unveil a new Christmas collaboration across Asia Pacific, featuring BROWN (“the bear with an unchanging expression”), CONY, and the entire BROWN & FRIENDS character lineup.

The Starbucks x LINE FRIENDS collaboration offers gift-worthy lifestyle accessories, as well as also a video featuring BROWN on LINE FRIENDS’ official Youtube and Instagram to inspire Millennials and Gen Z with the heartwarming message of “Yet still merry”. 

The collaboration unfolds with the story of how BROWN encounters himself from the past at a Starbucks store, and gains heartwarming cheer and hope after reading a touching message from BROWN in the past.

LINE FRIENDS has also produced a selection of festive-themed LINE messenger stickers and a Zoom virtual background.

“This collaboration brings together Starbucks and LINE FRIENDS’ shared passion for creating meaningful moments and making every day special,” says Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “This partnership brings our customers merry fun and holiday cheer, along with a new way to connect with loved ones and share a special moment this holiday season.”

The limited-edition lifestyle essentials – including planners, tumblers, plush toys, tote bags and many more – are now available to purchase at select Starbucks stores across 12 regions in Asia Pacific – Australia, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam – while supplies last. More updates on the Starbucks® X LINE FRIENDS collaboration will follow in 2022.