PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG.

Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) and Linda Woolverton (The Lion King, Beauty and the Beast), Spellbound follows a young girl who sets out to break the spell that has divided her kingdom in two. The original score for the film hails from Academy Award-winning composer Alan Menken (The Little Mermaid, Beauty and the Beast, Aladdin, Pochontas), with lyrics by Glenn Slater (Tangled). Chris Montan serves as executive music producer.

PMI’s Spellbound line will feature craft, activity and play sets, 2D and 3D plush, talking plush, plush backpacks, capsule toys, stationery such as stampers, pencil cases, toppers and erasers, keychains, figural torches with light-up functions, and a branded matchify card game.

Luis Fernández, Head of Consumer Products, Skydance, says: “We’re excited to partner with PMI to expand the enchanting world ofSpellbound beyond the screen and look forward to delivering engaging experiences for the consumer with these products.”

Omer Dekel, VP International Sales, PMI Ltd, adds: “We are so excited to be teaming up with Skydance Animation and can’t wait to roll out the fabulous Spellbound line we are designing. It’s going to be an amazing ride for all of us! This partnership is another major achievement for PMI and a huge addition to our broad range of popular branded stationary, collectibles, toys and school supplies.”

 

IMG named global licensing representative for all animated releases from Skydance Animation

IMG has been named the global licensing representative for all animated releases from Skydance Animation, including its first two features, Luck directed by Peggy Holmes, and Spellbound directed by Vicky Jenson.

The new multi-year deal will see the licensing agency develop extensive product licensing portfolios for Skydance Animation’s animated films and first theatrical-quality animated TV series.

“As we prepare for the debut of our first animation projects in the coming year, we are thrilled to be partnering with the world’s premier licensing agency to develop consumer products franchises that extend our stories and characters across retail platforms,” said Luis Fernández, head of consumer products, Skydance.

“Skydance Animation has assembled a team of legendary talent that is reimagining animation with some of the most exciting new feature-length film and series animation anywhere today,” added Bruno Maglione, president of licensing at IMG. “We’re proud to be on the ground floor of what promises to be an incredible journey of bold new stories, worlds and characters, and we look forward to building out engaging licensed product programs and experiences that bring them to life beyond the viewing experience.”

Academy Award-winner Jane Fonda will voice a lead role in Luck, written by Keil Murray, which centers around the unluckiest girl in the world, who after stumbling upon the never-before-seen world of good and bad luck, must join together with magical creatures to uncover a force more powerful than even luck itself.

Spellbound, is set in a world of magic where a young girl must break the spell that has split her kingdom in two. Written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, the original score for the film hails from Academy Award-winner Alan Menken, with lyrics by Glenn Slater. Chris Montan serves as executive music producer.

Launched in 2017, Skydance Animation is using the power of animation to create original stories for global audiences of all ages, set in fantastic new worlds with unforgettable characters.