Tag Archives: sonic the hedgehog

Australian sleepwear brand Peter Alexander celebrates Father’s Day with Sonic the Hedgehog

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The Australian sleepwear brand, Peter Alexander has launched its first Sonic the Hedgehog branded men’s and boys’ collection, thanks to a new partnership with the home of the iconic video game, comic book, and TV series character, SEGA.

In a partnership brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the new on-trend sleepwear collection features Sonic, Tails, and Knuckles across a range of men’s t-shirts, trunk pants, baby onesies, boys and junior boys pyjamas, men’s waffle PJ pants, scuffs, and 3D Sonic slippers.

“Sonic the Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand,” said Merchantwise Licensing’s general manager of licensing, Kerryn McCormack.

“We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand.”

Sonic the Hedgehog races to set new video game adaptation record at global Box Office

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Paramount and SEGA’s Sonic the Hedgehog movie has set a new record for a video game-big screen adaptation, ringing in a three-day domestic opening of $58 million in the US.

The film’s projected four-day gross of $70 million is among the best showings for a Presidents Day long weekend opening.

The record previously belonged to 2019’s Pokémon Detective Pikachu which boasted the top North American debut for a video game adaptation with a three-day start of $54.3 million. The Blue Blur has now sped past the former top performer.

On an international level, Sonic the Hedgehog launched to a strong $43 million from its first 40 markets for a global total of $101 million through Sunday, and $113 million through Monday. The UK is ranked among the top markets for the film where it has so far brought in $6.2 million.

Sonic the Hedgehog is based on the popular SEGA video game franchise, and sees Sonic – voiced by Ben Schwartz – team up with a small town sheriff – James Marsden – to battle Jim Carrey’s evil genius Dr. Robotnik.

The film has launched with better than expected results following a rocky start for the film that underwent a re-design of its titular character, following an outcry from fans unhappy with the CG animated Sonic’s look in the first look trailer. The revision meant pushing back back the film’s release date, but has not damaged its Box Office appeal.

SEGA joins forces with Puma to launch latest Sonic sports style collection

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SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion.

Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature in a new collection that plays with the designs and graphics that appear in both the game series and film.

The Puma x Sonic collection consists of the RS-X³ Sonic sneaker in two new colourways with a semi-transparent white or black grid look, bright colour pops and gold accents, available in adult and kids sizes.

The collection is supplemented with the Puma x Sonic hoodie in bright blue or sleek black, and the Puma x Sonic tees with graphics on the front and back as well as a tee with AOP print.

Completing this Puma x Sonic drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe.

Disrupting the speed of sound with style, the collection hits the shelves globally on Puma.com, at Puma stores and selected retailers on February 7th, while the kids’ collection arrives on February 15th.