Silvergate Media picks up bilingual picture book series ¡Vamos! for kids animated TV

Silvergate Media has acquired the rights to the award-winning, bilingual picture book series, ¡Vamos! with plans to develop the property into an animated series for children and families.

Written and illustrated by the award-winning Mexican-American author Raúl (González) the Third, ¡Vamos! is a series of imaginatively drawn picture books for children, with colors by Elaine Bay, that are told in a combination of both English and Spanish. The series is published by Versify, an imprint of Houghton Mifflin Harcourt publishers.

The first book in the series, ¡Vamos! Let’s Go to the Market, follows the urban adventures of a Coyote, Little Lobo, and his dog Bernabé as the pair make a series of madcap deliveries at a market near the U.S. Mexican border. It became a critical and commercial hit on its publication in April 2019 and was followed by ¡Vamos! Let’s Go Eat the following year, which tells the story of a group of luchadores, professional wrestlers, awaiting battle who are delivered their pre-match meals by Little Lobo and his dog.

The picture books have been greeted with so much enthusiasm that publishers Versify have created a World of ¡Vamos! publishing line with three early readers, two board books and a further picture book in the pipeline.

Silvergate’s Kurt Mueller, who serves as executive producer for many of the company’s highly acclaimed series including Hilda, Octonauts and Chico Bon Bon, will produce the series in partnership with Raúl the Third.

“We’re thrilled to be collaborating with Raúl, a true generational talent, and the fine folks at Versify, to bring ¡Vamos! to TV audiences,” Kurt Mueller, EVP Creative Content, Silvergate Media said. “The books offer a seemingly infinite cast of characters and situations that celebrate frontera culture through a singular artistic lens. Every densely illustrated page is a season’s worth of great TV.”

Raúl the Third, Creator of ¡Vamos!, added: “The response to ¡Vamos! in the past two years has been incredible. It’s such a personal project for me as the stories, locations and characters were based on my own childhood experiences, so I’m really thrilled that kids around the world will be able to enjoy these adventures on screen as much as I enjoyed bringing them to life in the books.”

The founding editor of Versify, Kwame Alexander, who is producing for his Big Sea Entertainment, along with partner, Arielle Eckstut, said: “¡Vamos! struck a chord with young readers immediately and we have no doubt that an animated series will take the franchise to new heights. Silvergate Media has a strong reputation for producing high quality, original programming based on graphic novels and picture books so we can’t wait to see what the new series will bring.”

Silvergate Media celebrates triple Annie Award win for animated hit Hilda

Silvergate Media is celebrating a trio of award wins at this year’s Annie Awards for the second season of its Netflix animated adventure TV series, Hilda, including Best Animated TV Production for Children and Best Character Animation – TV and Media.

The 48th annual Annie Awards were presented virtually on April 16th to honour achievements in animation. Hilda was also crowned winner of the Best Editorial – TV and Media category, having collected awards in every nominated category.

Kurt Mueller, EVP creative content, Silvergate Media and executive producer, Hilda,said: “The second season of Hilda expanded the mythical universe of Trolberg, bringing layers of complexity to the cast of characters and offering viewers a closer look at the unique and fascinating world inspired by Luke Pearson and his original comic book series.

“On behalf of the entire team and our partners at Netflix, we are thrilled to receive these awards for Season 2 and look forward to delivering more blue-haired adventures in the very near future.”

Waheed Alli, chief executive, Silvergate Media, added: “To have won awards in every nominated category is testament to the creative vision of Mercury Films.  We’re proud to have created a show unlike anything else you’ll see on children’s TV today.”

The show’s recent awards triumph follows its previous success at the 2019 Annie Awards when the first season of Hilda was also awarded three of the top TV prizes. It then went on to achieve further critical acclaim by winning BAFTA, International Emmy and Kidscreen awards that same year.

Co-produced by Silvergate Media and Mercury Films, Hilda first debuted on Netflix to great acclaim in September 2018. Season two was released on December 14th 2020, delivering fresh adventures for the fearless blue-haired heroine as she delves deeper into the vast magical wilderness of Trolberg.

Season one and two of Hilda are now available in 130 countries on Netflix’s global platform and Silvergate has an extended special in the pipeline. It has a consumer products program in place that spans toys, games, publishing, accessories, apparel and homewares.

Silvergate taps Moose Toys for new Octonauts and spin-off series toy line

Moose Toys has partnered with Silvergate Media to launch a new Octonauts toy line developed to support the popular animated pre-school series and the upcoming release of its spin-off series, Octonauts: Above & Beyond.

First launched to screens in 2010, Octonauts has a global broadcast platform spanning multiple territories and huge fanbases in the UK, US, and China. Recently the show extended its reach by debuting in Latin America and the Middle East.

The upcoming new series Octonauts: Above & Beyond will take the crew of intrepid explorers beyond the sea and onto land with an array of new locations, vehicles and story lines to enjoy. Kids will learn facts about creatures, extreme environments and the challenges of water and weather phenomena.

“We’re incredibly honored to partner with Silvergate to bring the next chapter of Octonauts to fans across the world. The rich storyline and characters make for an incredible sandbox to develop fun, original toys,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys.

“Octonauts is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle.”

As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, play-sets, plush, games and more. Octonauts: Above & Beyond, the new spin-off series will debut in 2021.

With this latest partnership, Moose Toys continues to expand its licensing portfolio and acquire highly coveted shelf real estate in the booming pre-school aisle. The toy company has seen success with its pre-school properties through its successful Kindi Kids doll line and its master toy deal with Australian ultra-hit animated series, Bluey.

Kindi Kids debuted on shelves summer 2019 and was recognized by The NPD Group as being the number one new doll property launched over its first three months of being in the market. Following its first foray into the pre-school space with Kindi Kids, Moose reinforced its strength in the category this year when Bluey was named number one new pre-school property by The NPD Group.

“With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form,” said Ron Allen, executive vice president of commercial, Silvergate Media.

“We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”

Silvergate Media unveils world’s biggest Octonauts attraction at Sea Life Shanghai

Silvergate Media has released the first images from the launch of the world’s biggest Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the Sea Life global aquarium chain.

The new Octonauts experience opened its doors to the public on December 28th and visitor numbers are already expected to surpass 500,000 a year.

The new attraction offers an authentically themed experience that will give families the opportunity to go on a real life Octonauts adventure in a fully submerged Octopod capsule within Merlin Entertainment’s new ‘Ray Bay’ experience at Changfeng Ocean World.

Visitors can join characters including Captain Barnacles, Kwazii and Peso to learn about the world’s oceans and help save baby rays. They will also be able to take home a memento of their day, with a range of Octonauts merchandise available to buy on-site at a dedicated SEA LIFE gift shop.

The new attraction arrives ahead of a new content launch for Octonauts, as new spin-off series Octonauts: Above and Beyond prepares to debut globally this autumn, with new licensing partners soon to be announced. The new Octonauts experience in Shanghai builds on the momentum of previous SEA LIFE partnerships with Merlin Entertainments in the UK, Europe, Australia and the US, with additional new activations due to be announced.

“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE centre,” said Ron Allen, EVP Commercial Silvergate Media. “This promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”

Matthew Williams, senior brand director midway, Merlin Entertainments, added: “We are delighted to have opened the world’s biggest Octonauts experience at Changfeng Ocean World in the fantastic new Ray Bay area, immersing families in a heroic underwater adventure with their favourite characters from the series.

“Octonauts is an ideal IP for SEA LIFE with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe.”

Silvergate Media lines up partners in Spin Master, Hot Topic and Forbidden Planet as Hilda returns to Netflix

Silvergate Media has detailed a tranche of new partners for its popular animated series, Hilda, that includes not only a direct to retail partnership with the pop culture specialist, Forbidden Planet, but the series’ first board game courtesy of Spin Master and an extension of its successful plush line with GUND.

Details of an extending licensing slate for the Scandinavian-inspired animated series have been releases in anticipation of the launch of Hilda’s second season on Netflix this December 14th. Silvergate has secured exclusive retail partnerships with Hot Topic and Forbidden Planet, as well as a slate of new toys.

Co-produced by Silvergate Media and Mercury Films, the 13 x 22-minute episodes in season two of Hilda bring fresh adventures for the blue-haired heroine as she delves deeper into the vast wilderness of Trolberg. The animated series is based on Luke Pearson’s acclaimed graphic novels.

The upcoming second season follows on the success of the multi award-winning first season, which debuted on Netflix in September 2018 and went on to scoop multiple awards including a BAFTA, Kidscreen, International Emmy award and three Annie awards. Silvergate’s licensing programme has been developed to tap into the series’ growing international fanbase.

“The first season of Hilda set the bar high in terms of what a children’s animated series could achieve and it was so rewarding for our creative team that it received the widespread recognition that it did,” said Waheed Alli, CEO at Silvergate Media.

“It’s now a genuine pleasure to bring audiences new adventures in season two that will expand the universe of Trolberg in unexpected ways.”

The US-based pop culture retailer, Hot Topic, is launching an exclusive line of Hilda inspired t-shirts for the North American market. While here in the UK, science fiction and fantasy retail specialist, Forbidden Planet, has an exclusive direct to retail agreement with Silvergate that will see the retailer launch its own line of apparel in 2020 before expanding into homewares and gifting from 2021.

“We’re really excited to be developing our own range of Hilda merchandise,” said Anthony Garnon at Forbidden Planet. “The show’s fantastical storylines and imaginative visuals speak directly to our consumer base and give us plenty of inspiration for products that will stand out on shelf and become must-have items for Hilda fans.”

The growth of the apparel category will be boosted by additional product lines launching to coincide with season two. This includes global toy partner, GUND, which is adding further plush accessory lines targeting girls and teen fans to the main lines which launched earlier this year, and lead publisher Flying Eye Books, who has released three new novelisations tying in with season two.

Additionally, Spin Master is readying the first-ever Hilda board game, scheduled to hit retail from next summer.

Silvergate’s Octonauts makes a splash in Latin American and the Middle East

Silvergate Media’s pre-school animated series, Octonauts, is making a splash in new markets with recent broadcast deals that bring the award-winning show to audiences in Latin America and the Middle East for the first time.

In a deal brokered byPanaderia, Mexico’s TV Azteca has acquired the broadcast rights to Los Octonautas, marking the property’s first major launch in the LatAm region. The show debuted in October 2019 and is already demonstrating excellent ratings in its timeslot.

Alongside TV Azteca and the show’s other LatAm broadcast platform, Netflix, the official Spanish language YouTube channel has seen rising audience figuresIn Q4 2019, Mexico became the fourth highest rating global territory for Los Octonautas on its YouTube channel.

On top of this, Silvergate is also embarking on a new mission to bring Octonauts to audiences in the Middle East following a recent broadcast deal with Spacetoon, one of the biggest family entertainment content providers in MENA.

The agreement was brokered by 20too agency and saw the first episodes debut in prime-time slots from March 2020. Building on the property’s growing popularity, Silvergate is now readying the launch of the Octonauts live stage show which will premiere in the region with daily performances at Global Village Dubai, the world’s leading multicultural family attraction, welcoming more than 7 million visitors every season.

Ron Allen, EVP commercial, said: “Mexico and the Middle East are key territories in our global brand strategy.  We are delighted to be working with regional partners of this calibre to grow our fan base and we’re excited to be planning a wider brand launch for LatAm for 2021.”