Signature Publishing debuts Adventures With kids’ magazine with Masha and the Bear partnership

Signature Publishing is to launch a new monthly magazine for children called Adventures With, a changing theme magazine for pre-schoolers that will partner up with some of the biggest names in the entertainment sector.

Marking the debut of the new title, Signature Publishing has partnered with Animaccord to brings its flagship property, Masha and the Bear to print as it looks to support early years learning through stories, puzzles, colouring, and other activities. On top of this, each issue will come with a bespoke cover-mount.

Masha and the Bear currently ranks number five in the list of most in-demand children’s shows worldwide as well as number three among top favourite kids’ entertainment brands in Europe and MEA. On YouTube, the series reached over 84 billion total views and 130 million followers as well as received 40 YouTube Play Buttons including five Diamond Buttons (YouTube Creator Awards).

In 2019, the cartoon was included in Guinness World Records book as the most-watched animated video on YouTube, with the episode “Recipe for Disaster” that today counts over 4.4 billion views.

“Masha and The Bear is a brilliant brand to begin our Adventures With magazines,” said Amanda Clifford, Signature Publishing’s editorial director. “The characters and stories are endearing and funny with a unique appeal to young children and it’s been an absolute pleasure to work with it.

“We have many more exciting brands that we’re going to be taking Adventures With and each one is sure to be a magazine that children will love and treasure.”

Adventures With is a monthly magazine launching March 31st 2021 priced at £4.99. The first issue, dedicated to Masha and The Bear, will come with a Masha and The Bear secret box set and will be available nationwide at all good supermarkets and newsagents.

Signature Publishing shows support for the Hungry Little Minds campaign for pre-schoolers

The UK children’s magazine publisher, Signature Publishing, is lending its support to the Department for Education’s Hungry Little Minds campaign, an initiative launched in 2019 to improve the communication and literacy skills of pre-school children.

Becoming an active partner of the campaign, Signature Publishing is helping Hungry Little Minds to encourage parents and carers to engage in activities that will support their children’s learning. The first Hungry Little Minds features will appeal in Fantastic Funworld, Signature’s pre-school multi-character magazine.

It will then be featured in more of the publisher’s pre-school magazines that include top licensed brands and characters.

Using fun activities and simple prompts, these Hungry Little Minds pages will reinforce the campaign’s mission of showing parents that early learning isn’t a chore, but something to be enjoyed and shared – and will help children to develop those vital communication skills.

“We are fully behind this brilliant campaign and know that children’s magazines are the perfect vehicle to promote it,” said Amanda Clifford, Signature’s editorial director. “We’re so aware that many children miss out on these vital pre-school skills and, as highlighted by Hungry Little Minds, can become disadvantaged not just in school, but in their whole lives. It’s such an important initiative and we are honoured to be able to partner with it.”

The first Hungry Little Minds feature will appear in Fantastic Funworld, on sale July 24, and then will be featured in every issue.

To find out more about Hungry Little Minds, visit hungrylittleminds.campaign.gov.uk and for more information about Signature Publishing, visit signaturepl.co.uk